News // 14 News by BLOSSOM MGMT

featured by Uwe Koerner : BRUNO BANANI Underwear Fall/Winter 2023 campaign by UWE KOERNER for Gerlachhartog Markenkommunikation

UWE KOERNER photographed the BRUNO BANANI Underwear Fall/Winter 2023 campaign for Gerlachhartog Markenkommunikation. Creative Director was Clemens Gerlach (styling: Mimi RONCEVIC c/o BLOSSOM MGMT, hair & makeup: Patrick Gorra & Michael Mayer c/o Ballsaal).

The iconic international brand for underwear and swimwear headquartered in Chemnitz has been revolutionizing drawers for underwear all over the world since 1993. BRUNO BANANI meanwhile exports to seventeen countries and has issued various product licenses. The products are available in the online shop, in outlet stores as well as from selected specialized retailers.

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06.06.2023 show complete article


featured by Gerlachhartog Markenkommunikation : Clemens Gerlach, CD Art of the creative agency GERLACHHARTOG, as a juror at the GoSeeAWARDS and with BRUNO BANANI Underwear S/S 2023 on GoSee

“Besides the customary agency bling-bling, you’ll also have to do without all the hierarchies and politics here. Sorry to tell you, we don’t even know how to play golf,” is the confident claim of Hamburg-based creative agency GERLACHHARTOG. For the GoSeeAWARDS themed upon ‘Visual Seduction’, we were able to get Clemens Gerlach, founder and CD Art at the creative agency, on board as a juror/viewer this year.

Clemens Gerlach has worked as an Art and Creative Director in top creative agencies in Hamburg, Düsseldorf, Berlin and London – all while collecting awards like others do parking tickets. He is an agency partner, CD, AD, and in charge of final artwork at the same time – “and he doesn’t rest until the design is as perfect as the idea,” the unanimous opinion of his agency colleagues.

Generalist or specialist? The core disciplines of marketing communication are covered by GERLACHHARTOG in-house. For everything else, from moving images to trade fair booth architecture, or programming, they find a specialist in their network who is best suited for the project at hand.

The agency was founded by Clemens Gerlach and Peer Hartog in August 2010 based upon the idea : How much agency does a brand need? The result is the essence of a creative agency: as small, streamlined and personal as possible. Which means, the founders are also the executive CDs here. CEOs Clemens Gerlach and Peer Hartog are art and text CDs, but also ADs and copywriters. Project management, social media and PR is all done in-house, with everything else from the network, partners, and in co-op.

The GoSeeAWARDS offer you the once-in-a-lifetime opportunity to participate in an online viewing that’s a class of its own. And it’s free of charge. Alongside Clemens Gerlach, many more top-notch creatives have agreed to support the GoSeeAWARDS – organized by GoSee.News for more than 20 years and the perfect chance to toss your name, your project into the creative ring.

GERLACHHARTOG presents us the BRUNO BANANI Underwear/Spring-Summer 2023 campaign here on GoSee, photographed by Tamara Arne (CD: Clemens Gerlach, styling: Mimi RONCEVIC c/o BLOSSOM MGMT, hair & makeup: Stefanie Mellin c/o Ballsaal).

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05.04.2023 show complete article


featured by BOSCHtoBANRAP : ‘Accidents & Co = Get off the gas!’ - Janine GRAUBAUM c/o BOSCHTOBANRAP photographs the campaign for BMVI, aka Federal Ministry of Transport and Digital Infrastructure

For the German Federal Ministry of Transport and Digital Infrastructure, Janine GRAUBAUM c/o BOSCHTOBANRAP photographed a meaningful campaign for the agency Scholz & Friends. 

Under adverse weather conditions in a storm with nonstop rain, the campaign was photographed on a film highway near Cologne. The unplanned bad weather turned out to be quite good for the message of the campaign in the end – after all, it is intended to showcase the people who risk their lives working on highways.

Art Director was Teresa Kilchytska, Creative Director was Michael Winterhagen, production was in the hands of Anika Möllemann, with stylist Sabine Berlipp as well as hair & makeup by Jennifer Hecht. They were assisted by Johannes Hartig and Stefan Wieland, and post production came from Vivid Grey.

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16.11.2022 show complete article