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News // 87 News by BOSCHtoBANRAP

‘Twice as Beautiful’ campaign for the design cooperation between Jana Ina Zarrella and EYES + MORE - photographed by Per APPELGREN c/o BOSCHTOBANRAP for KNSK

Presenter, designer and entrepreneur Jana Ina Zarella and Germany’s third-largest optometrist chain EYES + MORE have launched a collection together. The collection is made up of thirty models, designed according to Jana Ina Zarella’s ideas. Per APPELGREN c/o BOSCHTOBANRAP photographed the campaign for KNSK (art direction: Julian Aue). Production was taken care of by HETZNER PRODUKTION (styling: Mads Roennborg, makeup: Asal Sahin, assistant: André Fister, prod. assistant: Pascal Kulke and DOP: Lukas Wiegand).

“Our vision is to turn Eyes + More into the number one brand for affordable eyewear with a complete price strategy (…),” says Julia Lukas, Marketing & Communications Director of Eyes + More. Frank Holtman, Commercial Director of Eyes + More: “The cooperation with Jana Ina has been a lot of fun for all of us. Her contagious enthusiasm and her keen sense for fashion are reflected in the collection. It is a beautiful moment when you realize that customers will now be able to discover them in one of our numerous stores.” The exclusive design cooperation is now available in more than 280 Eyes + More stores as well as online at eyesandmore.com.

GoSee boschtobanrap.com & eyesandmore.com
16.11.2022 show complete article


WEMPE with an elegant 2022/23 campaign for ‘BY KIM - Jewelry by Women for Women’ by Tobias WIRTH c/o BOSCHTOBANRAP

Tobias WIRTH c/o BOSCHTOBANRAP photographed the luxurious 2022/23 campaign for JEWELER WEMPE (styling: Julia Quante, hair & makeup: Saskia Krause c/o BASICS BERLIN, production: Studio 38, digital operator: Jonas Reichert, light assistant: Oliver Schümers). The focus is on the WEMPE jewelry brand BY KIM which features a universal design language and sparkling exquisite materials.

Founded in 1878 as a small watchmaker’s workshop, the jeweler Wempe stands for an exclusive selection of finest quality watches and dreamlike pieces of jewelry.

GoSee : boschtobanrap.com & wempe.com
16.11.2022 show complete article


‘Accidents & Co = Get off the gas!’ - Janine GRAUBAUM c/o BOSCHTOBANRAP photographs the campaign for BMVI, aka Federal Ministry of Transport and Digital Infrastructure

For the German Federal Ministry of Transport and Digital Infrastructure, Janine GRAUBAUM c/o BOSCHTOBANRAP photographed a meaningful campaign for the agency Scholz & Friends. 

Under adverse weather conditions in a storm with nonstop rain, the campaign was photographed on a film highway near Cologne. The unplanned bad weather turned out to be quite good for the message of the campaign in the end – after all, it is intended to showcase the people who risk their lives working on highways.

Art Director was Teresa Kilchytska, Creative Director was Michael Winterhagen, production was in the hands of Anika Möllemann, with stylist Sabine Berlipp as well as hair & makeup by Jennifer Hecht. They were assisted by Johannes Hartig and Stefan Wieland, and post production came from Vivid Grey.

GoSee : boschtobanrap.com
16.11.2022 show complete article