Internationally renowned photographer CHRISTIAN ANGERER has just staged the new campaign for INTERLIVING FURNITURE with popular actor Henning Baum in his cinematic signature to create feel-good imagery.

The shoot took place in extraordinary locations, including a plateau floating on picturesque Lake Wörth in Bavaria as well as a box studio in the city – shining a spotlight on the furnishings and kitchens from Interliving with a previously unseen aesthetic in the commercials and key visuals.

Embracing the claim ‘My Style’, Henning Baum shows how stylishly furniture can be presented in unexpected scenarios. Henning Baum was immediately thrilled about the campaign: “As soon as I read the concept, I could feel that a captivating story was being told – inspiring and dynamic at the same time. Christian Angerer has an incredible eye, and I knew right away that I was extremely lucky to be working with him – because it meant that the campaign would have style and class. The pictures look so cool!”

The campaign is comprised of six spots, key visuals, and behind-the-scenes clips as part of the comprehensive 360° communication of HUCKLEBERRY FRIENDS AG. For which the network team combined all key components: from strategy and concept development, to captivating storytelling, and high-end production of the spots and photo motifs. In addition, the team covered the entire online and media strategy, focusing on in-house resources such as Munich’s NEW WESTPARK STUDIOS to ensure the audio production was of impeccable quality.

Christian Angerer, in the media business now for 35 years, is just returning from a film and photo session in New York City, where he has once again brought his creative vision to life. He emphasizes: “In a city like New York, you need real eye-catchers – otherwise, you simply won’t be seen. Advertising has to be bold and turn heads; if not, it’ll fall flat. Consistent, brilliantly told stories are the key to the success of every brand.”

Angerer stresses how important it is to have an extraordinary team, without which such creative visions couldn’t be brought to life. However, he also emphasizes that boldness and foresight on the client side are just as crucial if you want to create extraordinary campaigns. ‘A strong team is the bedrock, but if the client is not bold and visionary, you’ll have a hard time trying to push boundaries.”

Particularly the collaboration with Managing Director Frank Stratmann as well as marketing and brand management experts Katja Sladky and Jessica Biondi was described by Angerer as cutting edge. Together, they have taken this campaign to an entirely new level while telling an unmistakable story – that shines a spotlight on the Interliving brand.
 
17.09.2024 show complete article

Star musician Róisín Murphy is taking the world by storm on a world tour at the moment – not only with her music, but also thanks to breathtaking photos. Brought on board for the cover shot of IBIZA STYLE Magazine was none other than Christian Angerer – known for one of his greatest passions: cinematic photography. His work with models, Hollywood stars and music legends has made him a staple in the world of celebrity photography.

Publisher of the magazine, Mart Storck, and Angelica Stenvinkel, a London-based stylist, came up with the idea for the collaboration with Róisín Murphy. Christian staged the singer in spectacular scenes – leaving legendary Hotel Mongibello Ibiza on horseback, spraying champagne exuberantly on a rooftop, lying on a piano with cocktail in hand, watching everything through a newspaper, ….

Needless to say, the photos became the most successful posts on Róisín Murphy’s Instagram account in no time. She writes, utterly thrilled about the collaboration : “One of the most amazing shoots I have ever done – even included a horse!”

The magazine also contains a multipage story on the star photographer, and we have an excerpt: “What does it take to be an exceptional photographer? There are many talented photographers in our industry who have a good eye and a razor-sharp focus. But what is that special something that turns a photograph into a story? Perhaps it’s the ability to make the person in front of the lens feel comfortable and open up, to bring out their true personality and make it shine. Precisely what Christian Angerer achieves with his straighforward, empathetic and respectful personality.”

Christian creates a storyboard for every shoot and explains: “I don’t like it when actors or models just pose in a boring way. I want to tell a story with every picture I take that captivates you. A plot. The challenge with cinematic photography is to capture a story in just one shot. Just a single moment, a brief instant that you paint with light and shadow – that’s the magic.”

Although he works in this industry, Christian loves tranquility and proximity to nature – which he enjoys on his visits to the Balearic Islands, particularly Formentera, which has a very special place in his heart.

“I love the peace and seclusion. Even if you are working a 65-hour week, you can get up early in the morning and go for a run on the beach. Here, you are really close to nature, and therefore, close to yourself. For me, this seclusion is the real luxury,” Christian tells us.

Christian Angerer will be on the road a lot in the months to come: Munich, Duisburg, the forbidden island of Wustrow, New York City, Los Angeles, Barcelona, Formentera, Paris, and Cape Town. Each of which a new canvas for Chistian to create his cinematic masterpieces.
 
25.07.2024 show complete article

CHRISTIAN ANGERER is known across the globe for having a keen eye for details as well as his cinematic work with models, Hollywood stars, and music legends. His signature: each photo looks like a scene from a motion picture.

International Photographer Christian Angerer has won gold and been chosen by an international jury as Photographer of the Year in Germany. The cinematic star photographer has won a total of 59 awards this year – all in the categories: Advertising Beauty, Advertising Fashion, Advertising Portrait, Fine Art Portrait, People Portrait, Editorial, and Lifestyle.

Christian is usually on the go, making use of the most extraordinary locations: New York City, Los Angeles, Paris, Barcelona, Venice, Formentera, and Cape Town are where the Munich native spends most of his time on set.

His passion for capturing the special character of each location can be seen throughout his multifaceted portfolio. Whether strolling the bustling streets of New York, exploring the vibrant architecture of Barcelona, immersing himself in the breathtaking landscapes of Cape Town, taking in the timeless charm of Paris, or capturing the enchanting allure of Venice – Angerer’s lens brings out hidden stories in all corners of the globe. His ability to discover magic in the ordinary, giving the extraordinary a stage in his photos, is what sets him apart as a photographer. With relentless commitment to his craft, Christian Angerer continues to inspire audiences around the world with his cinematic works that blur the line between photography and storytelling.

How do you choose your projects? Christian : I choose projects that interest me and I think will be fun. A good team and storytelling play an important role. Money is secondary.

Can you please describe your creative process for us? I work on photo shoots just like I would on a movie. With synopsis, storyboards, sketches, the appropriate props, locations, and clothing. I am part of the entire process.

Christian started working in the area of cinematic photography three years ago. At that same time, he also opened his Instagram account, where his reels are meanwhile viewed and forwarded by millions – growing his fan base to around 140,000 followers in that short time.
 
09.07.2024 show complete article