News // 20 News by Continental Productions
MARC AND DAVID realized the campaign for the electric microcar Citroën AMI in cooperation with Continental Productions. Together with DOP Emmanuel Bernard, the team delivered photography and film in a perfect interplay and from a one-stop shop.
Citroën wants to revolutionize individual inner-city traffic: With its compact size and plenty of space for two passengers, the all-electric Ami can even be driven by sixteen-year-olds. All they need is a scooter license.
Eco-friendly thanks to a 100% electric driving mode, the AMI allows easy and unlimited access to all city center areas. A new form of mobility that lives up to the urban conditions of today and tomorrow. Thanks to its 100% electric drivetrain, there are no engine noises or vibrations inside, ensuring the greatest comfort and a peaceful journey for driver and passenger.
MARC AND DAVID are represented in France by Addict www.addict.tv. Big thanks to Nicolas, Aurélia, Canelle and Anaïs!
27.06.2023
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CONTINENTAL PRODUCTIONS would like to announce the creation of the new production label ADDICT – bringing together a roster of around twenty talents, aka directors and photographers focused on automotive storytelling.
Created more than 20 years ago, Continental Productions has proven its expertise in content production for iconic brands (Balmain, BMW, Citroën, Club Med, Kenzo, Louis Vuitton, Perrier, Peugeot, Yves Saint Laurent…). Thanks to its agility and innovative solutions, the company has won the trust of major clients and the main communication agencies (Publicis, HAVAS BETC, Fred & Farid, Ogilvy, etc.) both in France and internationally.
Initially specialized in executive production, the launch of Addict marks a turning point by formalizing the representation of some twenty talents: a human-sized roster that includes established and recognized directors not only in visual and automotive storytelling (Julian Acosta, Julien Rocher, Damien Vignaux, Manuel Portillo, and Pablo Olivero) but also in comedy, fashion & lifestyle (Thomas Tyman, Clemens Purner, and Fred de Pontcharra). The label also continues to represent photographers Agnieszka Doroszewicz, Alex Rank, Maison Vignaux, Marc Trautmann, Marc and David, as well as William Crozes.
“The creation of Addict demonstrates our desire to scale up. For more than 20 years, we have built a solid reputation in the automotive field, especially through our close collaboration with brands of the Stellantis group. But we don’t intend to stop there. Today, we want to find more diversity in our productions and evolve towards other advertising subjects. With this new offer, voluntarily targeted and restricted, we are able to produce all types of content, in film, but also in photography, which is still close to our hearts,” says Nicolas Billon, Executive Producer & Partner. “Our talents are all experienced in advertising, and we have been supporting them for several years. It was time to consolidate our relationship by creating this new label: ADDICT.”
GoSee addict.tv
26.06.2023
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Imagine a new day for mobility… – “With the Lancia Pu+Ra HPE, Lancia’s journey into the future begins – drawing inspiration from the past. From the iconic round headlights reminiscent of the legendary Stratos, to the horizontal lines that echo the famous Venetian blind-inspired structure of the Lancia Beta HPE of the 1970s. A perfect symbiosis of past and present, purity and radicality, innovation and emotion.” LANCIA.
The spot was directed by Maison Vignaux, and production was in the hands of CONTINENTAL PRODUCTIONS. The agency responsible was Armando Testa with Chris Gkekas, Raffaelle Bladucci as well as Federica Tos.
The Lancia Pu+Ra HPE evolved from the Pu+Ra Zero concept, and the acronym HPE stands for ‘High Performance Electric.’ The all-electric design study grants a glimpse of the vehicle models Lancia will bring to the table in the coming decade.
Lancia plans to launch three new models by 2028. The Pu+Ra HPE concept car is a definite harbinger of the style elements awaiting drivers on the future Yspilon, Delta and Aurelia. The interior of the Lancia Pu+Ra HPE, by the way, is the result of a collaboration between Lancia and Cassina, two renowned exponents of Made in Italy.
Founded in 1906, the automobile manufacturer LANCIA, with headquarters in Turin, was acquired by Italian carmaker Fiat in 1969 and has been among the brands owned by the multinational automotive manufacturing corporation Stellantis since 2021. When PSA and FCA merged to form Stellantis in 2021, Carlos Tavares (CEO) committed to making investments in the Lancia brand for at least ten years. Models will be available for purchase outside of Italy once again starting in 2024. But first, the new trailblazing design study was recently unveiled in April 2023 with the Lancia Pu+Ra HPE concept.
GoSee : lancia.com & continentalproductions.com
03.05.2023
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