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News // 23 News by Continental Productions

Guaranteed Extra Fresh – CONTINENTAL PRODUCTIONS presents you the HEINEKEN SILVER campaign on GoSee

CONTI PRODUCTIONS produced the HEINEKEN SILVER campaign for Publicis Conseil (Creative Directors: Anthony Clouet and Nicolas Denis, Art Buying: Flore Silberfeld), and the motifs were photographed by Louise CARRASCO c/o LGA (GoSee reported). Producers were Nicolas Billon and Jade Occhhipinti.

Following its witty market launch in the metaverse across the pond, Heineken Silver is making its real-world appearance in around fifteen European markets. After Heineken 0.0, this is the second version of Heineken Original, a reference upon which the global giant has been building its brand since 1873. To mark the occasion, Heineken promises us the most significant market launch of the year throughout the beer universe.

The new lager beer by the beer industry’s big player is brewed using an ice-cold lagering process to create a beer that tastes considerably less bitter than the brand’s main lager beer. The market launch is specifically aimed at sparking the interest of Generation Z and millennials.

GoSee : continentalproductions.com
22.06.2022 show complete article



PEUGEOT has now presented the prototype of the Hypercar 9X8. And CONTINENTAL PRODUCTIONS presents you the futuristic model here on GoSee, staged in legendary shots by transportation photographer Agnieszka DOROSZEWICZ c/o CONTIART. This fascinating racing car of the newest generation will compete for the first time at the FIA World Endurance Championship (FIA WEC) 2022. It features all the hallmarks of PEUGEOT’s Neo-Performance strategy. The clearly defined goal : The development of series and racing cars that deliver sustainable performance. The 9X8 is the result of the cooperation between the engineers from PEUGEOT Sport and the PEUGEOT Design team.

“Much more than a racing car, the 9X8 is already an iconic object, an esthetic and technical revolution, an ultimate design adventure. Matthias HOSSANN, PEUGEOT Design Director, placed the PEUGEOT 9X8 Hybrid Hypercar amid brutalist architecture before it hits the endurance racetracks in 2022. This was the perfect opportunity for fashion and supercar photographer, Agnieszka DOROSZEWICZ, to play with light, as well as all the contrasts and textures of concrete. The photos are like a metaphor for the 24 hours of Le Mans, a mythical race during which the light changes over time.” we quote PEUGEOT.

Photographer Agnieszka Doroszewicz on the shoot with the unique PEUGEOT 9X8 : “We really wanted to spread our session over a long day and extend it late into the night. I was thus able to create in my photos an evocation of the 24 Hours of Le Mans. Daylight, artificial lights, the violent illuminations of headlights are combined with the powerful pattern of the car’s luminous claws. Obviously, we are not at all in Le Mans, but it is the whole atmosphere of Le Mans that we find there!”

Home away from home in Hamburg, Agnieszka graduated from the University of Applied Sciences in Photographic Design and has been working as a self-employed photographer since 2007. The photographer, who is more than comfortable in the world of post production, tells us about her favorite racing circuit : “I have often been invited to work at Le Mans and other 24-hour races, at Nürburgring (Germany) or at Spa (Belgium). But Le Mans is the most historic and my absolute favorite. We can feel in each of our pores the atmosphere, the excitement, the tension and, of course, the history of this race. Impossible to escape it, Le Mans is one of the purest and most ultimate forms of motor racing.”

Agnieszka continues : “Each shoot generates anecdotes. During this one, with the PEUGEOT 9X8, it was horribly cold ! But nothing dampened the passion of Matthias and his team to participate in the entire session, and their presence was very motivating because we took the opportunity to have a real exchange. In addition, the shoot location was truly fantastic : The contrast between the very pure aesthetics of the 9X8 and the brutalist architecture was impressive, and the raw patina of the concrete texture evoked the world of racetracks perfectly.”

French carmaker Peugeot began the series production of automobiles as early as 1891 and is therefore considered the oldest still existing car brand.

GoSee : peugeot.comcontinentalproductions.com
15.02.2022 show complete article


CONTIART presents you REEBOK X DECATHLON plus personal work by photographer and director Yannis Nivault, Paris

Yannis NIVAULT c/o CONTIART photographed, among others, French male model Chatelain Hyacinthe as well as model Virginie Vienco for REEBOK x DECATHLON. The executive agency was R2 Agence Digitale with Creative Director Nicolas Lasjaunias. Grooming: Stephanie Jacquet.

Self-taught in the early days of his career, Yannis developed his keen eye afterwards alongside international photographers over the course of more than five years. Today, he is an internationally sought-after photographer represented by the agency ContiArt, Paris.

Yannis meanwhile works for clients including Adidas, Reebok, Damart, Simone Pérèle, Longchamp, la Halle, Maison Labiche, Gala magazine, Biotherm, l’Oréal, Mise au Green, Sergent Major, La Cravate française, and many more.

ContiArt : “He also collaborates with Citizen K magazine to make fashion films in the form of a pastille for use on social networks. In 2017, Yannis began honing his skills in the area of moving images and directed his first short film entitled ‘Plastic Western’. In 2019, he co-directed the documentary ‘Éloqu’en Scène’ with his cousin which was selected by the Traces de Vies festival in Clermont-Ferrand.

In 2020, Yannis teamed up with Wallis to co-direct ‘le jeu du PLUS PROCHE LE MUR’ for the 11th edition of the Nikon Film Festival themed upon ‘Games’. At the moment, Yannis is busy writing a feature film.”

GoSee : contiart.com//yannis-nivault
30.11.2021 show complete article