News // 37 News by Cape Town Productions
We are thrilled to present the latest release from FRITHJOF OHM INCL. PRETZSCH here on GoSee.News: the international campaign artwork for – and we gladly quote – “the most intense Audi of all time.” To be specific, we’re referring to the new, all-electric, luxurious, and incredibly powerful Audi e-tron GT, RS e-tron GT, and RS e-tron GT Performance.
The campaign for the client AUDI was photographed in South Africa. The creative lead agency was thjnk with Creative Director Roman-Geoffrey Lukowski, and production was managed on location by CAPE TOWN PRODUCTIONS.
The campaign visuals were finalized using CGI in Hamburg.
28.10.2024
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Photographer Matthew Jones took a trip to Cape Town to photograph the BMW i4 on location in the Mother City. For which he was supported by the CAPE TOWN PRODUCTIONS team – who know the Cape like the back of their hand. The executive agency was Media.Monks, which has now been rebranded as Monks.
“A BIG Thank You to Max Bauer and Marco Rex from BMW as well as the team from Monks, Producer Max Huber, Senior Art Director Marcela Jardini, and Executive Creative Director Christof Deutscher,” says Gavin Levy, CEO of CTP.
Sir Martin Sorrell tells us about the new shorter agency name Monks : “It’s a more general description of what we do. It’s not a restructuring – it’s an evolution. Clients are increasingly looking for simplification from their agencies.”
Monks is the digital-first operating brand of S4Capital plc, founded in 2018 by Sir Martin Sorrell, and connects 8,600+ digital natives across one global team.
Creative retouch by Christian Schemer c/o recom.
09.09.2024
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“Here is a further part of our Golf adventure in South Africa where we got to shoot the complete artwork for the next generation of an absolute automotive icon, the VW Golf – celebrating its 50th anniversary, by the way. It turned out to be an absolutely inspiring collaboration with Volkswagen, DDB Berlin, and DDB Paris. The pretty unconventional and authentic outcome gives happy vibes and makes us celebrate as well,” FRITHJOF OHM INCL. PRETZSCH tell GoSee.
CREDITS
Client: Volkswagen AG
Production: Cape Town Productions
Advertising Agency: Team Voltage DDB Berlin/Paris
Creative Director: Heitor Buchalla + Jonathan Baudet-Botella
Art Director: Stefanie Berkmann
Art Buyer: Valerie Opitz
Producer: Matthias Pretzsch
Post Production: Dock2Studios GmbH
Styling: Jacqueline Ziesmer + Kim Warrington
Hair & Makeup: Joanna Butt
Props: Camilla Crafter
Photographer: Frithjof Ohm
16.07.2024
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