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News // 35 News by MP CURTET

Genesis – Electrified. Iconic. – Creative duo MP CURTET stage the GENESIS Electrified G80 for Innocean USA

Ingenuity in every inch. – The GENESIS brand continues to reinvent itself and relentlessly take the evolution of electric cars to the next level with each model. With the GENESIS Electrified G80, they have crafted an ideal blend of aerodynamic efficiency and sumptuous luxury – for which they were more than happy to call upon MP CURTET to stage this dream automobile with masterful skill.

“Featuring a Premium Navigation System with a 14.5” HD Screen, Wireless Device Charging, and Remote Smart Parking Assist, the Electrified G80 delivers a multifaceted driving experience beyond your expectations. Designed around real needs and wants, respecting how you actually live.” GENESIS.

Every inch of the sleek, sophisticated design of the GENESIS Electrified G80 exudes modern elegance. The agency Innocean USA has once again realized the campaign in close cooperation with French photographer and director duo MP CURTET in their signature visual language that, as always, checks all the boxes.

GoSee : genesis.commpcurtet.com


CREDITS
CLIENT/GENESIS USA
Photographers and Directors: MP Curtet
Post Production: Jenny Cremer
Agency: Innocean USA
Group Creative Director: Cary Ruby
Creative Director: David Mesfin
Director, Art & Print Production: Barb Sanson
Brand Director: Marco Koenig
@mpcurtet

MP Curtet are represented by:
USA: B&A Kathryn Tyrrel O’Connor
Europe: Christian Severin
France: Cream Paris William Blanc

13.10.2022 show complete article

 

‘From Fashion to the Dusty Desert’ – transportation duo MP CURTET present their JEEP RUBICON ROAD TRIP on GoSee

French photographer duo MP CURTET are always on the move, gliding from one project to the next with astonishing ease. Following their fashion-infused transportation production for the GENESIS car brand that appeared on billboards all across the USA, they left civilization behind this time to get lost in the dusty desert of Utah. By the look of it, they knew precisely where they were headed: The impressive Hurrah mountain pass – a route winding its way for miles through the Kane Spring Canyon with sandstone walls as high as skyscrapers towering over a creek lined with poplars.

Only to afterwards realize a series of visuals for JEEP in an invitation to explore this setting straight out of a Western even more.

MP Curtet are represented by SEVERIN WENDELER (Europe), B&A (USA), Cream Paris (France).

Follow them on Instagram @mpcurtet.
14.09.2022 show complete article

 

Don’t buy into legacy. Build one. - MP CURTET photograph the fashion & transportation crossover campaign for GENESIS

Car manufacturer Genesis continues to make a big splash in the US market – with premium luxury products, redefining the DNA of communication. While others still bet on the lifestyle trend, Genesis is all in on high fashion.

To realize this campaign, now on billboards across the USA, the carmaker teamed up once again with French duo MP CURTET and developed a series of remarkable visuals. Powerful, dynamic, spontaneous, young and refreshing – definitely one to remember.

The images are also appearing in Vogue September and will adorn the walls of New York this year – of course, during NYC Fashion Week.

Genesis is an automobile brand of the Korean Hyundai Motor Group : “Korea is a land of contrasts. Genesis embraces these contrasts. While the athletic yet elegant design of its exterior is reminiscent of classic European cars, the interior combines cutting-edge technology and traditional craftsmanship in soft and unmistakable Korean harmony.”

GoSee : genesis.commpcurtet.com


CREDITS
CLIENT/GENESIS USA
Photographers and Directors: MP Curtet
Agency: Innocean USA
Group Creative Director: Cary Ruby
Creative Director: Kathy Hamilton David Mesfin
Director, Art & Print Production: Barb Sanson
Brand Director: Marco Koenig
Talent: @NejilkaArias
Stylist: @systerstyling Giolliosa Fuller
MP Curtet are represented by:
USA: B&A Kathryn Tyrrel O’Connor
Europe: Christian Severin
France: Cream Paris William Blanc

01.09.2022 show complete article