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News // 33 News by MP CURTET

We present the all-new 2023 NISSAN Ariya, Nissan’s first all-electric crossover – with campaign artwork from the lens of MP CURTET and post by FIXIP

The new ARIYA is the stunning expression of Nissan’s new vision. A single horizontal line replaces fussy contours. Slim LED headlights shine brightly at night, then seemingly disappear during the day. The lounge-like interior, featuring slim profile Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

MP CURTET were commissioned by the advertising agency TBWA/Chiat to capture this vision in emotional images. The resulting campaign is now appearing on walls, screens and media channels all across the USA.

“TBWA/Chiat commissioned us to create split screen visuals. After quite a few travels and a week of shooting, we teamed up with post production house FIXIP to master the images.” MP CURTET tell us.

Equipped with e-4ORCE technology, dual motors and a unique all-wheel drive powertrain, ARIYA delivers the perfect balance between powerful and unprecedented control in all driving conditions. With an increased range, Nissan Intelligent Mobility in its purest form and an award-winning design, the new ARIYA stands for a new era of e-mobility.

It doesn’t stop there : the all-electric Nissan ARIYA aced the latest NCAP crash test with five out of five possible stars. And the new electric crossover checked all boxes in terms of passenger safety for independent test lab Euro NCAP.

GoSee : fixip.todaympcurtet.com

Agency: @tbwachiatny @barneyjbaxter@spgold @meggggggggo @ejbosch@sammie_heston @shawnaklein
Client: @nissan @nissanusa
Production: @jbabor5
Photo: @mpcurtet
Retoucher: @fixip.today @mika.laujin
Stylists: @sisterstyling
HMU: @irismoreaumakeup
For Stills

#mpcurtet rep by @bareps in USA
@severin.wendeler in Europe
@beamphotographyparis in France
@madeinaustria_co @_madeinaustria in Central/South America
For Commercial @lorddanger

17.05.2023 show complete article


BOLD ATHLETICISM – MP CURTET and LA CREATIVE TEAM define the visual identity of the CADILLAC CT5 for Leo Burnett

Excellence in motion – the new CADILLAC CT5 is “crafted to reward your driven spirit.” Premium materials meet sophisticated design – and that down to the finest detail. MP CURTET are so delighted to have had the opportunity to redefine the new visual identity of the CADILLAC CT5 in close collaboration with the agency Leo Burnett.

“Our photography brought a fresh perspective and a fashionable touch to achieve the modern and elevated look befitting of the Cadillac marque. This infusion of a fashion-forward mindset has helped to create a visual identity which sets Cadillac apart. We feel honored to have contributed to this exciting evolution.” MP CURTET tell us.

The Cadillac CT5 is a sedan which debuted in spring 2019 and is manufactured by the General Motors Company. The vehicle is the successor of the Cadillac CTS and is only sold outside of Europe. The starting price is 38,000 dollars.

Many thanks go to Carrie Crawley & Sarah McRae (Cadillac), Quoc Lu, Steve Kerry, Craig Crawford, and Alex Capoccia (Leo Burnett).

GoSee : mpcurtet.com

Marlyne Curtet x Patrick Curtet #MPCurtet @mpcurtet www.mpcurtet.com
Produced by Hi I’m Roger Inc. Randy Crisp, Ruzanna Yesayan
Styled by @Sisterstyling Giolliosa Fuller, HMUA Lucy Crawford
Assistants Kip Corley, Michael Henika
Videographer Tim Curtet
Retouched by Harvest Digital Agriculture GmbH
Animations and Creative Boards LA Creative Team

MP CURTET – represented by
USA: B&A – Kathryn O’Connor
Europe: Severin Wendeler – Christian Wendeler
France: Beam Photography Paris – William Blanc

13.04.2023 show complete article



GENESIS continues to take bold steps towards electrification – and the award-winning GV70 gets two distinct powertrains: now available as an all-electric sport utility vehicle.

“Introducing the GV70, a premium urban SUV sporting a design that maximizes the athletic elegance of Genesis: a dynamic driving experience, an interior that further enhances the beauty of white space, and state-of-the-art technology for connected vehicles.” GENESIS celebrates the launch of the GV70.

Innocean USA teamed up for the e-promotion once again with MP CURTET, French director and photographer duo based in Los Angeles, to realize these extremely atmospheric visuals of the ELECTRIFIED GV70. Thanks for the final look & feel go to FIXIP – masterfully underscoring the message to perfection.

Genesis is a brand of the Hyundai Motor Group, founded in 1967 by Chung Ju-yung. In 2015, Genesis was launched as a stand-alone brand. 

GoSee : curtet.com & follow MP Curtet on Instagram @mpcurtet & fixip

Client: Genesis USA
Agency: Innocean USA
AD: Charles Gestner/David Mesfin
Production: MJ 68 and Barb Samson
Stylist: Sisters Styling
Creative support: @ lacreativeteam

04.04.2023 show complete article