News // 99 News by MP CURTET
With their latest project, visionary French photographer and director duo MP CURTET go back to the roots for real emotion. In a day and age seeing the rise of AI across the creative canvas, MP Curtet opt for the opposite – leaving all things artificial behind to capture the unfiltered essence of urban life.
Their latest project is an urban adventure, tapping deep into the heart of the city – where modern lovers dance through the labyrinth. Without AI and its often streamlined aesthetic – they focus on what’s straight up and real: the stories that unfold with each glance, each gesture and each electrifying touch.
Through their lens, MP Curtet weave an authentic narrative, distilling the beating pulse of the city into a visceral visual experience. Their work is focused on genuine human chemistry and the raw energy of the streets – vibrant, gritty and without the urbane.
MP Curtet are represented in the US by B&A, in Europe by Severin Wendeler, and in France by Beam.
11.09.2024
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Here on GoSee, FIXIP presents visuals crafted for the Cadillac Evergreen XT4. Despite adverse weather conditions, FIXIP transformed rainy, overcast scenes into vibrant, sunlit visuals. Creating entire atmospheres from scratch, the team added blue skies and bright hues to match the visual identity of Cadillac. Technically demanding, the project involved altering the environment significantly as well as integrating CGI cars – demonstrating the retouch skills of FIXIP. The result: visuals that pack a punch while aligning perfectly with Cadillac’s visual identity – to underscore the vibrant elegance of the Cadillac Evergreen XT4.
“This project, realized by Fixip Studio in collaboration with photographer and director team MP Curtet, was particularly interesting because it gave us the chance to work on the distinctive look & feel of the Cadillac brand. At the time, that meant very warm, vibrant, and colorful hues, which allowed us to create a unique and dynamic aesthetic.
However, the project presented certain challenges due to the weather conditions. It was often cloudy and gray, with a little rain in certain shots. Diffuse light and the color of the car posed further challenges as red can be tricky – particularly without direct sunlight.
We had to replace almost all skies and, in several images, also the car with CGI renders. Which enabled us to keep the car body a natural and vibrant red, even though the conditions for shooting were less than ideal. CGI is not only used to introduce new car models but also to replace the same car with better lighting in order to make the most of the image and compensate for climatic uncertainties.
Retouch work and CGI enabled us to master the challenges and produce visuals that are extremely impactful when it comes to color and dynamic energy. The client is extremely satisfied with the end result, and we’re proud of what we’ve accomplished for this project.”
See the complete project on www.fixip.today/portfolio-item/cadillac-evergreen-xt4/
CREDITS
Post : Fixip - www.fixip.today
Photos : MP Curtet - www.mpcurtet.com
Client : Cadillac / Sarah McRae
Agency : Leo Burnett
Creatives Team / Art Producer : Lu Quoc / Steve Kerry / Barbara Vaught
Producer : Mj68 / Michael Horta / Adam Caleb Braid
1st AD : Mel Ruth
Assistant : Jim Inglis / Kip Corley / Tim Curtet
Styling : Sister Styling
HMU : Lucy Crawford
09.07.2024
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Twin brothers Iliya and Nikita Bridan have crafted one of the perhaps most remarkable cars the world has seen in the past few years : they call it the Half11. This unique vehicle consists of the front half of a 1966 Porsche 911 seamlessly fused with a rear that’s pure inspiration. Churning out more than 650 PS horsepower, the Half11 is the epitome of innovation and craftsmanship – and a testament to the exceptional talent of the Bridan brothers.
“The genesis of this project can be traced back to a casual conversation over drinks, a typical scene where great ideas often take root. Invited to a prestigious car show in the Hamptons, surrounded by millionaires flexing their expensive rides transported in trucks, the Bridan brothers felt compelled to challenge the norm,” Director Patrick Curtet tells GoSee.
According to the Bridan brothers’ philosophy, cars are not only built to be exhibited – but, first and foremost, to be driven. Reason enough to take their unconventional masterpiece on a cross-country road trip from L.A. to New York.
The film is about the adventure of a young group of friends – dedicated to moving forward and pushing the boundaries. “No matter what, we need to keep on moving. Thanks to the entire crew, without whom this adventure wouldn’t have been possible,” Director Marlyne Curtet tells us.
Founded by twins Iliya and Nikita Bridan, Oilstainlab started out as a design consultancy and quickly evolved into a classic car boutique, creating vehicles that blur the lines between dream and reality.
Iliya and Nikita Bridan describe themselves as : Twins. Born in Ukraine, raised in Canada. High school dropouts at 13. College educated in Italy and California. Based in Canada and Los Angeles. Working globally since 2009 across 5 continents with 40+ companies.
CREDITS
Directed by Marlyne & Patrick Curtet @mpcurtet
DOP: @timcurtet
ART DIRECTION & EDITING: @lacreativeteam - Axel Bonnot, Marlyne Curtet
COLOR GRADING: FIXIP @fixip.today@mika.laujin
OILSTAINLAB Team
Nikita Bridan - Iliya Bridan - Kira Churnakoses
@oilstainlab @house.de.stains@nonexertionclub
OILSTAINLAB Media: Duvit Kakunegoda, Ean Sierra, Jonathan Walker
Drone FPV @christian.ojala
Copywriter: Rob Rutherford
Thanks to Tyson Nelin @joeytysn
@mobil1@straydogclassics@valveandpiston@24heuresdumontauk@thebridge.hamptons@rallypointeast@sundaymotorco@boxedwater@scheelmannusa@alpinstars_bsas
And a HUGE THANKS to @lorddanger@joshshadid@amficalorafor
GoSee : housedestains.com
02.07.2024
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