DAVID MAURER'S Lifestyle Shots Part 2 for the worldwide ŠKODA SUPERB campaign

Here we show you the second part of DAVID MAURER's worldwide campaign for the new ŠKODA Superb. The campaign was photographed on behalf of the agency FCB London.

Alongside the battery-electric Enyaq, the Superb is considered the flagship of the Škoda model range. The now fourth generation stands for striking design, powerful and low-emission engines, plenty of space for passengers and luggage, useful assistance systems for more comfort and safety - as well as many practical 'Simply Clever' features.

The campaign was produced in South Africa by GoSee PREMIUM Member PRINZ PRODUCTIONS. David Maurer is represented by BOSCHtoBANRAP.



 
11.12.2024 show complete article

featured by BOSCHtoBANRAP : On the road in Cape Town with the SKODA Superb - photographed by David MAURER c/o BOSCHTOBANRAP for FCB London

David MAURER c/o BOSCHTOBANRAP was at the start in Cape Town for the FCB LONDON agency. The task was to show the SKODA Superb from its best side. Smart city views paired with sporty road competence were in demand.

The Škoda Superb is a passenger car model from the Czech car manufacturer Škoda, a wholly-owned subsidiary of Volkswagen AG. The name Superb is traditionally given to the manufacturer's top-of-the-range model. In 2025, Škoda celebrates its 130th birthday. This makes it one of the oldest companies in the automotive industry.

Rob Farren wasthe responsible creative director , with PRINZ PRODUCTIONS overseeing production. Škoda Global Marketing Communications appointed FCB as the new global creative lead agency in 2023. The account will be managed from the London office and includes key product launches for over 20 markets.

FCB (Foote, Cone & Belding) is an award-winning global integrated marketing communications agency network with a creative and successful heritage dating back to 1873.
12.11.2024 show complete article

DAVID MAURER shoots the global campaign for the NEW ŠKODA SUPERB and FCB London - the first part on GoSee

DAVID MAURER c/o BOSCHtoBANRAP photographed the global campaign for the new ŠKODA SUPERB. The result: images full of atmosphere shot against the backdrop of gentle landscapes and modern cityscapes. Production took place in and around Cape Town with PRINZ PRODUCTIONS for the agency FCB London, with CD Rob Farren: “Big shout out to everyone involved!”

The fourth generation of the Superb is even sleeker, more assertive, and aerodynamic. The model boasts an impressive streamlined design, bold sculptural forms, crisp lines, and crystalline lighting.


CREDITS
Client: Škoda Auto
Agency: FCB London
CD: Rob Farren
Agency Producer: Dawn Moretti
Senior Account Director: Justine Pescher
Production: Prinz Productions
Digital Operator: Jona Schick
Lighting Assistant: David Harris
Stylist: Carla Vermaak
Hair & Makeup: Charmaine de Kock
Post Operator: Jörg Klein
Post Production: Akcent Praha
 
21.10.2024 show complete article