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News // 17 News by David Maurer

Bunny Approved – DAVID MAURER directs the spot for the all-electric ID.5 from VOLKSWAGEN

The new ID.5 is the first electric SUV from Volkswagen. The Volkswagen electric offensive continues its advance with the launch of a new ID. family top model as part of the ACCELERATE brand strategy. Like the ID.3 and ID.4, the new ID.5 is manufactured at the Volkswagen plant in Zwickau and is carbon-neutral upon delivery to the customer.

DAVID MAURER directed the ‘Bunny Approved’ spot for the all-electric ID.5 from VOLKSWAGEN : “Really had a good time and lots of fun filming VW’s latest Easter egg: The all-electric ID.5 with its fluffy friends.”

“The ID.5 is electric, sporty and elegant. Our premium SUV coupé with all-electric drive marks another milestone in our ACCELERATE strategy,” says Ralf Brandstätter, CEO of the brand. “It offers locally carbon-neutral driving pleasure for a discerning customer group. We are breaking into a completely new market segment with this model.”

The new software generation 3.0 allows for over-the-air updates and activation of additional functions. This enables the ID.5 to remain up-to-date for a long time. All ID.5 engine types are powered by a large, long-range battery. A low drag coefficient of 0.26 (or 0.27 in the ID.5 GTX) increases efficiency and boosts the vehicle’s range.

“The ID.5 stands for the body style of the future: aerodynamic, expressive, sporty and, thanks to MEB, with short overhangs,” says Jozef Kabaň, Head of Volkswagen Design. “That’s how we have been able to ensure a spacious interior despite the dynamic roof line – this simply wasn’t possible before.”

By 2030, at least 70 percent of Volkswagen’s unit sales in Europe are expected to come from all-electric vehicles. That is more than one million vehicles. In North America and China, the goal is that at least 50 percent of unit sales come from electric vehicles. To achieve these goals, Volkswagen is launching at least one electric vehicle onto the market every year. The CO2 emissions per vehicle are set to decrease by up to 40 percent by as soon as 2030.

On its “Way to ZERO”, the company is planning to become climate-neutral by 2050 at the latest.

GoSee : vw.comdavidmaurer.com

Client: Volkswagen
Agency: Voltage/DDB
ECD: Christof Deutscher
Senior AD: Dustin Przibilla
Senior Copywriter: Sara Rosset
Senior Agency Producer: Alexander Seib
Senior Account Director: Katharina Schulz
Camera: Noah Mittelstadt and Jona Schick
Editing: in-house by Jona Schick and David Maurer
Colors: Jona Schick
Bunnies: Ekkifant

09.05.2022 show complete article


Photographer & Director DAVID MAURER stages Tequipment inspired by winter sports for PORSCHE AG and KEKO

Genuine Porsche Tequipment. Your go-to for individualizing your Porsche and pushing the boundaries. When it comes to driving, the winter season is full of challenges but offers even greater opportunities with these tailor-made, high-end accessories… DAVID MAURER photographed and filmed in the Alps for PORSCHE AG and the agency KEKO.

Production was in the hands of ADD PICTURES. (DOP and Edit: Marcus Sies, Digital Assistant: Benjamin Nauleau, Photo Assistant: Jakob Kuba Kiermovicz, Drone Operator and Assistant: Jona Schick, Styling: Alexa Dahmen, Hair & Make-up: Christel Thoresen, Models: Heidi F., Joy B., Michael B., Andi M.). Post production was taken care of by GoSee Member THE KLUBHOUSE with artist Johan ‘Cabbe’ Cabezos. Npixo was in charge rendering the CG motifs.
13.04.2022 show complete article


‘JD3’ – DAVID MAURER presents you his new photo & film project with the electric car VW ID.3 in the lead role – raw and straight out of the camera

Unadulterated and authentic – is precisely how photographer, director and, not lastly, transportation specialist DAVID MAURER approaches his newest photo and video project with the fully electric VW ID.3 : Raw and straight out of the camera. No retouching, no look and no corrections. Photo and videography at its purest, focussed on the essential.

A very beautiful performance also on the part of model Jade c/o EAST WEST MODELS with her wonderful lip sync. Hair & make-up: Simone Pöttgen, styling: Jeanine Fettig, assistant: Jona Schick, camera 1, edit & grading: Noah Mittelstaedt, camera 2: Nicklas Lotz.

GoSee : davidmaurer.com
09.02.2022 show complete article