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News // 40 News by Uwe Duettmann

‘Tomorrow is on’ – the motto of the new smart#1 series, photographed by UWE DUETTMANN

UWE DUETTMANN photographed the smart #1. Mobility today: It brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, adapting to their lifestyles rather than vice versa. As a result, the development of the automobile away from a simple means of transportation has leveled up. It has become a close companion. This is at the heart of smart #1.

The form of the smart #1 is marked by a new design, new technology and a new approach to create an urban companion. smart #1 puts the customer front and center. With an app environment and customizable infotainment user interface, the car embraces purposeful and human-centric technology to connect people, places, and experiences – both virtually and in real life.

GoSee duettmann.com & smart.com
15.11.2022 show complete article


BMW THE 4 – the 30-second campaign spot by UWE DUETTMANN for you on GoSee.News

In his usual powerful imagery – the spot for BMW’s The 4 campaign by Director UWE DUETTMANN stages the equally athletic and exhilarating BMW 4 Series with striking uber-catchy character. More emotion than a mere commercial, while purposely provocative, definitely independent and even a bit edgy – the spot skillfully plays with the brand attributes.

“The BMW 4 Series Coupé boasts unparalleled aesthetics, sporty dynamic performance and a premium interior. Its combination of standalone design and impressive agility generates an extraordinary aesthetic appeal.” says BMW.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles, as well as the provider of premium financial and mobility services. The company has around 125,000 employees worldwide.

After more than two decades in the business, the portfolio of the highly decorated advertising and transportation specialist Uwe Duettmann reflects the highly productive and slightly crazy side of the advertising world in a positive sense. From raising an eyebrow or magically putting a smile on your face, to serious portraits and glossy car shots, or even bizarre scenarios – let Uwe take you with him on a big colorful journey – the story of which is far from over.

GoSee : bmw.de & duettmann.com
29.10.2022 show complete article


UWE DUETTMANN photographs the new VW MULTIVAN campaign for Grabarz & Partner

For decades, the VW MULTIVAN has been a favorite of families, as well as for recreational sports or on the job. Particularly popular: Its thought-through cabin. The new MULTIVAN is now even more variable, flexible and functional than ever before. The campaign was photographed by Uwe DUETTMANN for Grabarz & Partner with Creative Director Daniela Kern. Post was taken care of by GoSee Member TREY.
11.10.2022 show complete article