Ogilvy Group Germany has secured the account of R+V Insurance and presents the first joint pension and healthcare planning campaign – one of the largest in recent years. EDISONGA photographed the campaign during the film production, capturing moments full of emotion and adventure while granting insights into essential slice-of-life narratives.

Created in collaboration with Bakery Films, campaign locations included the impressive landscapes of Slovenia and Croatia. The photos capture family adventures in the mountains, as well as quiet, reflective moments in a home office. Each scene serves as a window into everyday experiences, depicting the depth of human relationships and the small joys of life.

EDISONGA successfully visualizes the invisible threads of emotion with her camera, illustrating how important it is to appreciate the little things in life while showing that planning for the future is not only about protection – but also about enjoying life. The photos remind us that...