News // 35 News by JANA EDISONGA
Ogilvy Group Germany has secured the account of R+V Insurance and presents the first joint pension and healthcare planning campaign – one of the largest in recent years. EDISONGA photographed the campaign during the film production, capturing moments full of emotion and adventure while granting insights into essential slice-of-life narratives.
Created in collaboration with Bakery Films, campaign locations included the impressive landscapes of Slovenia and Croatia. The photos capture family adventures in the mountains, as well as quiet, reflective moments in a home office. Each scene serves as a window into everyday experiences, depicting the depth of human relationships and the small joys of life.
EDISONGA successfully visualizes the invisible threads of emotion with her camera, illustrating how important it is to appreciate the little things in life while showing that planning for the future is not only about protection – but also about enjoying life. The photos remind us that behind every challenge is a narrative of growth and connection.
Bakery Films: “This production was just that from start to finish. We were a group with a common goal, and everyone was part of the process. It was respectful, friendly, challenging, and passionate. All obstacles were overcome, always solution-oriented and open to new ideas. Simply amazing.”
29.10.2024
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The concept for the anniversary campaign of S-BAHN BERLIN was penned by Frankfurt-based agency Huth+Wenzel – complete with a blast from the past and a glimpse of what the future holds. JANA EDISONGA photographed powerful imagery that together with messages remind of all the journeys traveled together and those still up ahead – such as Berlin’s goal of becoming climate-neutral by 2045.
Jana tells us about the collaboration : “Getting to stage the various historical moments again and turn them into a campaign motif was an absolutely wonderful project to work on for such a mega amazing client. The shoot took place while filming, and it was all produced by PUK Studios. Post was in the hands of Peter from Blue Bunny, who gave each decade its own historical look.”
“In the anniversary campaign for the first German S Bahn, we show the moment before the big moment: the S Bahn rolling down the tracks. We will be stepping it up gradually from everyday scenes to historical milestones over the course of a year,” says Christian Urbanski, Creative Director at Huth+Wenzel.
“The Berlin S-Bahn is more than a mere means of transportation; it is an icon of the capital. For 100 years, it has been part of the backbone of public mobility and an impetus for the region. It has both seen firsthand and shaped the city’s history. The Berlin S-Bahn connects people on the east and west side of town, in Berlin and Brandenburg,” says Peter Buchner, CEO of S-Bahn Berlin GmbH.
The route network of the Berlin S-Bahn, with 168 railway stations, spans 340 kilometers and is served by 16 lines. Around 83 kilometers of the route and 36 stations are located in the state of Brandenburg. By the way, the rail network of the Berlin S-Bahn is operated separately from the train railway network for the most part. This makes it possible for both to be operated independently.
As part of the Lightgate pilot project, information on the extent to which individual carriages are running at capacity will be shown on destination displays in selected pilot stations of the Berlin Stadtbahn and at the Hermannstraße Ringbahn station from September 2024. This is intended to regulate the number of passengers on the platform boarding trains and, by doing so, improve overall punctuality and comfort for the passengers (green stands for a carriage with plenty of space, yellow for medium capacity, and red means the carriage is already very full). Light sensors measure the capacity of the S-Bahn carriages in real time.
25.09.2024
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Jana EDISONGA photographed eye-catching motifs for the new FISHERMAN’S FRIEND campaign, for which she once again had rapper Marteria in front of her camera. They were created in parallel to the new commercial and were produced by Zauberberg Productions.
The campaign gets to the very core of Fisherman’s Friend – depicting strength as a unique personal quality of each individual. In the rough & gritty setting of a port, a motley lot of bizarre and unique characters must stand the test of answering one simple question asked by the skipper if they want to go aboard: ‘Are they too strong?’ Post production was taken care of by Peter Klein at BLUE BUNNY. Watch the complete filmed story on fishermansfriend.com.
Big things often take small beginnings. Today, Fisherman’s Friend is a world-famous brand. But it all started in Fleetwood, a small coastal town in northwest England. The year was 1865. James Lofthouse, a pharmacist, was talking to three deep-sea fishermen one evening, who told him about their catch of the day. Or let’s say they tried to – because all three could hardly say a word. Instead of amusing tales from the high seas, all he heard was a croak. The next day, he gave the three fishermen a mixture of licorice, eucalyptus and menthol – carefully filled into three small bottles. The fishermen were thrilled – and from then on, everyone could actually understand their stories again.
05.09.2024
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