Interior specialist Robert RIEGER c/o EMEIS DEUBEL photographed the new Flexform advertising campaign featuring Loungescape, the seating system designed by Antonio Citterio and presented at the Salone del Mobile 2025.

The Italian luxury furniture manufacturer FLEXFORM on the campaign: 'Through the lens of German photographer Robert Rieger, with creative direction by Juma, the campaign reveals a spacious room filled with natural light where fluid architectural lines open toward the surrounding landscape creating a continuum of interaction between interior and exterior spaces... Rieger’s signature style – a soft, enveloping visual language – conveys a subtle narrative of quiet elegance: attentive, refined, and thoughtfully curated. As the slogan “Quiet only in appearance” suggests, concealed behind the sinuous shapes and orderly aesthetics of the Loungescape sofa lie years of artisan craftsmanship skill distilled into a design that combines structural innovation and technical... more