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news 'EYEWEAR FOR INDIVIDUALISTS' - Esther Haase directed and photographed the Metropolitan Eyewear campaign

With her instinct for storytelling and lifestyle, Esther Haase staged the new campaign for Metropolitan Eyewear. At the center is a young couple moving through urban life with charismatic ease - from enjoying an espresso at an Italian café to browsing a record store and flea market, and taking a street-style stroll through the city.

The visual language is as unique as the glasses themselves: casual, authentic, uncontrived—and always with a touch of urban elegance. Esther’s photographs capture the small moments that make life exciting, presenting the Metropolitan Eyewear models as the perfect companions. The video naturally features rock music, perfectly underlining the energy and attitude of the campaign

Metropolitan Eyewear has always stood for clean lines, high-quality craftsmanship, and an urban mindset. The current campaign emphasizes this promise: eyewear for individualists who value style without compromise.

With Esther Haase as the photographer, the brand continues its... more



CREDITS ( ADD MY CREDIT )
Director     Esther Haase
DOP     Wendy Danenberg
Client     Metropolitan Eyewear (OWP Brillen)
Production     Always Everything
Styling     Ina Witzel
Hair & Make-up     Gunnar Schendera
Model     Leslie (PMA)
Model     Lucian (VIVA)



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