News // 19 News by PAWEL FABJANSKI
4FxRL9 Performance Compression – the new 4F collection stands for ‘advanced training clothing’ in its purest form. In front of the camera of PAWEL FABJANSKI once again stood the testimonial and uber-player Robert Lewandowski.
What’s more : The 4FxRL9 Performance Compression collection was created for athletes across all disciplines. For both strength and endurance sports, whether triathlon, cycling, long-distance running or also soccer… The collection is after all named ‘Performance’ for good reason: It promotes the recovering process, supports your heat regulation, and stabilizes your knee area.
F4 on the new collection : “The flagship element of the 4FxRL9 PERFORMANCE collection is the compression capsule. Its main function is to stimulate muscle work during training and increase its efficiency. The compression garment also improves blood circulation, speeding up the recovery of tired muscles from intense training. All this happens due to the use of special anatomical outer and inner prints. The inner prints reduce the impact of micro-shocks and stimulate muscle work. The external prints, visible to the naked eye, inspired by body taping, support the protection of muscles from micro-injuries. They are placed in areas prone to injury – similar to patches applied by a physiotherapist. The functionality of 4FxRL9 compression products is also influenced by seemingly invisible details such as flat seams that prevent chafing and laser-cut trims with non-slip flock print.”
“I am glad that with the 4F brand we are working with athletes in mind and creating more and more advanced workout clothing. As a professional, I value solutions that improve the quality of my training. Compression wear is an irreplaceable support that will boost your muscles into action.” Robert Lewandowski.
The collection is made up of long- and short-sleeve training shirts, sports shorts and leggings. Clothing colors include classic black, gray but also neon green and orange. It is complemented by a stainless steel thermal bottle. It maintains the temperature of cool drinks for up to 24 hours, and hot drinks up to eight hours.
4F is a brand of the Polish company OTCF SA which was founded in 1995 by Igor Klaja. It combines athletic expertise and technologies with the world of fashion and style. It is specialized in design, production and sale of sports apparel, shoes and accessories for professional athletes and amateurs, with products sold in 42 countries around the globe, including Rumania, Qatar, Germany, the UK, Singapore, the US and Australia.
GoSee : 4fstore.com & fabjanski.com
30.11.2022 show complete article
MASTERCARD MUSIC is a project in which artists representing various genres of the music scene are invited to cooperate so they can prove that music really can connect people. And each time, songs are made that show with their sound that this common passion knows no boundaries.
Invited this year were Pezet and Natalia Szroeder. Paweł Kapliński, or rather Jan Paweł Kapliński, aka Pezet (* 18 April, 1980, in Warsaw), is a Polish Rapper and television personality as well as a member of the duo Flame 81. Natalia Weronika Szroeder is a Polish singer-songwriter and TV presenter. She is known above all from her collaborations with the rapper Liber, with whom she performed on his songs ‘Wszystkiego na raz’ and ‘Nie patrzę w dół’ in 2013.
For the accompanying campaign, the two artists were photographed by PAWEL FABJANSKI.
The result of the cooperation is the single ‘One World’. The agency McCANN was responsible for both the strategy and the creative concept across all media channels and for realizing the campaign. The agency high& was commissioned to coordinate the cooperation for the music production as well as among the artists.
As part of the advertising campaign, participants of the Mastercard Priceless Moments program had the chance to take part in an event which took place in Warsaw on 28 September. The campaign was accompanied by a 15-second spot on TV channels of the TVN Group and Polsat, in movie theaters and on social media.
GoSee : priceless.com & fabjanski.com
29.11.2022 show complete article
35 years after the launch of the original PUMA SLIPSTREAM sneaker, it is now back again – sporting a modern look and new colors. The local launch campaign in Poland was photographed by PAWEL FABJANSKI with Jan Wieteska and Daniel Walasek. In the video for it, the two actors take us on a visual journey back in time.
Pawel : “The concept of the campaign was developed by the High& agency, which also produced the video and photo session. The photos for the campaign were created by me, and PR measures were taken care of by the agency Teal. The beginnings of Slipstream shoes date back to 1987 when they came out as the successor to the iconic Sky LX basketball model.” Pawel Fabjanski.
Havas Media Group was responsible for media planning and buying.
22.11.2022 show complete article