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News // 19 News by Falca

featured by Emeis Deubel : Skincare redefined : GESKE German Beauty Tech with AI skin support – the global launch campaign by Lars BORGES c/o EMEIS DEUBEL

The new brand GESKE German Beauty Tech offers a personalized approach to holistic skincare through an AI-driven technology. Your skin is scanned with the free app and you receive a personalized care routine based on goals individually chosen. The AI identifies potential strategies for skin improvement and recommends the appropriate Geske Beauty devices. The launch campaign was photographed by Lars BORGES c/o EMEIS DEUBEL on location in Barcelona.

Casting was in the hands of Friederike Seifert, with H&M by The Baligans c/o BIGOUDI and styling by Lucas Avid Hübner. GoSee Member FALCA was in charge of production in Spain and RETOUCHED STUDIOS put on the finishing touches. 

GoSee emeisdeubel.com
21.09.2023 show complete article


FALCA produces SKODA campaign with photographer Tim Adorf for OptimisThjnk in Barcelona

In Barcelona, FALCA produced the campaign motifs for SKODA ‘Reboost’ with photographer Tim ADORF c/o CLAUDIA BITZER. The executive agency was OptimisThjnk. Škoda Auto a.s. is a Czech automobile and engine manufacturer – and a 100% subsidiary of the parent company Volkswagen AG.

Cars of the Škoda brand roll off the assembly line in four countries : the Czech Republic, Slovakia, India and China. On 4 March, 2022, a few days after Russia began its attack on Ukraine, the Volkswagen company, and with it Skoda, discontinued its business operations in Russia ‘until further notice’.

The advertising agency OptimisThjnk was founded specifically for the carmaker by the two parent agencies Optimist and thjnk. The joint venture started operations in Prague at the beginning of 2019.

The production company FALCA produces campaigns in Spain and throughout Europe from its home base in Barcelona. 

GoSee : falca.com
29.08.2023 show complete article


FALCA produces the PUMA BASKETBALL S/S ‘23 campaign incl. the relaunch of ‘Stewie 2’, the second shoe designed by basketball star Breanna Stewart

With Stewie 2, PUMA presents the second characteristic shoe from the collaboration with American basketball player Breanna Stewart. “Just like the first model, it’s designed to dominate the court – just like Stewie does. The shoe is equipped with a responsive NITRO midsole that propels you to the basket rim and a non-slip outsole that gives you traction,” says PUMA. The campaign was photographed by Laurel Golio (DOP: Erynn Lamont). FALCA supported the shoot in Barcelona.

Laurel Golio : “Super happy to finally share the first drop for Stewie 2, Breanna Stewart’s second signature shoe, inspired by her daughter, Ruby. Female athletes are so often pigeonholed as *only* that, so I was really excited to portray the multitudes that make up Breanna’s life and character with this campaign. She is undoubtedly an incredible athlete (2x WNBA champion! 2x Olympic gold medalist! 3x WNBA All Star! a @nyliberty player, hell yes), *and* she is a dedicated mother, partner as well as role model to so many.”

FALCA: “For basketball fans like us, working with one of the best WNBA players ever was an achievement.”

GoSee : falca.com
16.08.2023 show complete article