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Ryan McGinley infuses movement and energy into the new LOEWE × On Fall/Winter 2025 campaign, shot on Tenerife. The result is a striking visual statement about body, rhythm, and urban freedom.
Photographed by the acclaimed American artist Ryan McGinley, the campaign features the dance company MazelFreten, directed by Bleunuit with Ash Rucker as Movement Director. Filmed at the Faculty of Fine Arts at the University of La Laguna, the campaign merges art and athleticism in bold, expressive imagery that celebrates movement across urban spaces. MazelFreten’s choreography captures the essence of being alive – a dialogue between struggle and success, expression and community, dissolving the boundaries between stage and street.
“Movement is woven within the beauty of the unpredictable. So proud to finally share the result of this incredible team effort,” says Art Director Ruben Faccini on Instagram.
At the center of the campaign is the limited-edition Cloudsolo, the first sneaker co-designed by LOEWE and On. Where Spanish craft meets Swiss engineering, a completely new design is born – a sneaker that unites comfort, function, and style. Alongside the Cloudsolo, the Cloudtilt returns in new denim-inspired tones – casual, technical, and ready for city life. Complementing the footwear, the ready-to-wear collection features fluid silhouettes, technical fabrics, and functional cuts made for everyday performance. The LOEWE × On collaboration is now available globally in stores and online.
On was founded in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that continues to guide the brand today. Present in more than 80 countries, On connects with a global digital community via on.com.
Founded in Spain in 1846, LOEWE is one of the world’s major luxury houses, with over 179 years of history. Its latest chapter redefines the brand as a house rooted in craft and culture – characterized by an intellectual yet playful approach to fashion, a vibrant take on the Spanish lifestyle, and unmatched leather expertise.
14.11.2025
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CALVIN KLEIN unveils its new global denim campaign featuring pop superstar Jung Kook, with Mert Alas behind the camera. Shot and directed in New York, the visuals embrace a raw, stripped-back CK aesthetic reminiscent of the brand’s iconic campaigns of the early 2000s.
Rooted in movement and performance, the campaign highlights Jung Kook’s magnetic stage presence and channels the energy that has made him a global icon. The driving track BlockRockin’ Beats by The Chemical Brothers sets the rhythm of the film, amplifying the interplay of light, shadow and denim (Production: January Productions).
Jung Kook Heats Up | Calvin Klein Holiday 2025 Campaign
The campaign showcases this season’s key denim styles: structured denim shirts, new fits, classic straight cuts and Calvin Klein’s signature body-skimming silhouettes. Mert Alas works with sharp contrasts, minimalist sets and an uncompromising focus on Jung Kook’s presence.
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world,” says Jung Kook. With this new campaign, Calvin Klein continues to expand its successful collaboration with the BTS member, merging pop culture, fashion and iconic visual storytelling into a powerful global statement.
Mert Alas is considered one of the most influential fashion photographers of his generation - known for his high-gloss, highly stylized imagery and landmark campaigns for leading luxury and fashion brands. His aesthetic moves between dark glamour, high polish and bold photographic exaggeration, often infused with strong pop references and signature lighting.
Behind the Scenes with Jung Kook | Calvin Klein Holiday 2025 Campaign
Complete campaign https://calvin.re/JungKook-YT
11.11.2025
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For the official launch on October 1, 2025, Triumph unveils a campaign with Michelle Hunziker that stands for strength, authenticity, and confidence. Under the creative direction of Donald Schneider Studio and photographed by Liz Collins c/o LGA, the campaign presents a modern Michelle Hunziker – multifaceted, vibrant, and genuine.
Michelle Hunziker embodies the versatility of today’s women: strong yet approachable, glamorous yet natural. Her favorite Triumph pieces combine elegance with functionality – celebrating fashion that feels as good as it looks and radiates confident femininity. With the claim “Your Styles. Your Rules.”, Triumph sends a clear message of individuality and comfort – a tribute to women who feel at ease in their own skin and define their own style.
The Donald Schneider Studio, based in Berlin, is internationally renowned for its visionary brand and fashion campaigns, where creativity, strategy, and aesthetics merge into powerful, distinctive brand worlds. In conversation with GoSee, Donald Schneider shares insights into the creation and execution of the latest campaign.
What role did Michelle Hunziker play personally in the creative process – did she help shape or inspire the campaign? Donald: This was our first campaign for Triumph, and we pulled everything together in record time. Triumph was instantly excited by our proposal to have Michelle Hunziker as the star of the campaign. Of course, Michelle’s unique personality, her energy, and her glam factor were a key part of the concept.
Why did you choose Liz Collins as the photographer, and what do you appreciate about her visual language? Donald: Shooting lingerie in a modern way is a very special challenge. My first thought was Liz. I actually discovered her back when I was Art Director at French Vogue, where I gave her her first editorial commissions. We’ve been working together ever since – including on several iconic Chloé campaigns. She has an incredible eye and a rare talent for capturing natural, intimate moments – even with celebrities – and always with her own signature expression, the unmistakable “Liz Collins style.”
How did the campaign’s aesthetic evolve – in terms of light, color, and overall atmosphere? Donald: For me, this shoot was all about capturing a very specific kind of energy – shooting lingerie with a star in an inspiring location, while still creating a sense of intimacy. The biggest challenge was pulling together an international mega-production team in the middle of August – in Italy, where every production company is closed that month! Thanks to our great connections, we made it happen.
The location – a legendary, extraordinary 1970s concrete villa on Lake Garda – had been on my radar for a while. Somehow, everything aligned perfectly, and we assembled a dream team: photographer Liz Collins, DOP Felix Aaron, stylist Claudia Hofmann, make-up artist Cosetta Giorgetti, hair stylist Armando Cherillo, and Kitten Production. The best team!
To create true magic on set, it’s all about the atmosphere. Michelle was amazing and fully trusted us – and let’s not forget, this was her first lingerie campaign since her legendary shoot in Italy more than 20 years ago. With that mutual trust and our tightly knit team, we worked with high concentration and a spontaneous spirit. Everything just clicked that day. Michelle joined us on this creative journey – and together, we created real magic. Mega teamwork!
donaldschneiderstudio.com
18.10.2025
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