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‘Stronger together. Supporting women. Supporting artisans.’ – Art Director NICOLE HARDT presents you the RANGSUTRA x C&A Collection

Doing good is and always has been at the core of C&A’s purpose. With a clear objective : We aim to contribute to a better world by supporting good causes, while doing what is right – not only in C&A’s own operations but also along the company’s supply chain.

Which is why C&A is constantly exploring new ways of supporting social suppliers – like Rangsutra – to scale their production and, by doing so, increase their impact to improve livelihoods for people in disadvantaged situations.

Rangsutra x C&A collection – Stronger together. Supporting women. Supporting artisans. Labor of love for sustainability activist and C&A Art Director Nicole Hardt.

Rangsutra : A social enterprise in India fights for gender equity. As most garment workers are women, C&A aims to support equal rights along the supply chain. Which is why we decided to partner with a social supplier who focuses on women’s empowerment.

Founded by Sumita Ghose, Rangsutra’s goal is to create opportunities for inclusive growth and act as a bridge to international markets. C&A decided to partner with Rangsutra by offering a unique Rangsutra x C&A collection of high-quality hand-embroidered pieces to our customers in stores and online to support Rangsutra in their vision of positively impacting Indian communities.

Because it matters what you wear – Together with Rangsutra, C&A has developed a contemporary and finest-quality collection of exclusive hand-embroidered pieces celebrating traditional Indian craftsmanship. The Rangsutra x C&A collection is made up of unique pieces embroidered by artisans from rural India, combining traditional techniques with contemporary design. Each and every piece documents India’s rich craft heritage with handmade embroidery.

Rangsutra empowers artisans in rural areas in India by providing them with the skills and the network to offer unique hand-embroidered garments to customers across the globe. The artisan shareholders are producers as well as decision-makers who participate actively in the supply chain.

Building upon their traditional heritage and skills, Rangsutra allows the 2,000 artisans – 80% of which are women – to thrive and improve their livelihoods. Each product Rangsutra makes follows a fair trade process which means, among other things, equal opportunity for artisans, fair wages, flexible work hours, knowledge transfer and training.

Sumita Ghose is an Indian entrepreneur who started the Rangsutra collective, for which she received the Nari Shakti Puraskar award from the President of India. Today, hundreds of artisans are shareholders of Rangsutra. They sell their goods through the company and thus bridge the gap to global customers such as C&A.

The limited collection was available on 16 May 2024 in 48 selected stores across Europe and in the C&A online shop.
 
10.06.2024 show complete article

 

GoSee ‘CREATIVES TO WATCH’ : Ingo Brack, Global Director of Marketing, Creative Services & Communication at ESCADA, the creative driving force behind the brand, in an interview on campaigns, design and photography

Ingo Brack is an influential figure in the world of marketing and design, whose career spans an impressive 28 years. With unrivaled versatility, he has continuoåusly demonstrated his talent in the areas of marketing, communication, fashion design, art buying, product development and material concepts, PR, art direction, and exhibition design. Ingo Brack has put his expertise and strong leadership skills to work with great success for renowned luxury brands such as ESCADA, TSE, Hussein Chalayan, Helmut Lang, Marc Jacobs, Bulgari, and Swarovski.

His career has taken him to all corners of the globe – from vibrant metropoles such as Tokyo and Bangkok, to New York City and Zurich, or even Munich. Ingo Brack’s work has been published in well-known magazines such as VOGUE, ELLE, I-D, MADAME, HARPER’S BAZAAR, and MARIE CLAIRE.

Today, Ingo Brack is the Director of Global Marketing, Content, Creative Services and Media at ESCADA. He is in charge of art buying and is instrumental in the design of marketing materials and creative concepts for the brand and its licensing partners. With his expertise and signature style, he continues to rewrite the rules – while serving as an endless source of inspiration for co-workers and clients alike. We are delighted to introduce Ingo and present his work in an interview on GoSee.

The last few ESCADA campaigns have taken him to Iceland, Jordan, Marrakech, and just recently, to Bangkok. All of which are destinations that inspire to dream and whet the appetite to explore new places and adopt them as fresh stomping grounds. What would you say characterizes the ESCADA style and how do you pick travel destinations?

IB : That sums it up quite well. Together with my team, particularly with Anna and Alexander, we work continuously on the further development of our massive productions. For us, it is important to appeal to the global ESCADA customer and her lifestyle. A woman who likes to travel and enjoys the beautiful and luxurious things in life. Something, of course, we would like to bring out in our campaigns. Which is why it is so important to produce on location, to create the images in authentic places or sites without sparing cost or effort. That is a huge challenge for everyone involved.

Planning, production, the cast, and of course, the numerous locations spread out all over the world do pose a big challenge for us at times. We have extreme weather conditions to cope with now and then, like for instance, in Iceland at -25 degrees Celsius or right now in the Namibian desert at a scorching 49 degrees Celsius (120 Fahrenheit). Because we supervise everything from planning to the end product as a team. I try to keep the team as small as possible, which means we have been working with a lot of the talent for years. This makes it all feel like a tight-knit ESCADA family, which in turn makes our productions so unique and unforgettable. It’s like traveling and working with and among friends.

The destinations are often chosen to match the present trends. Jordan as well as Namibia, for instance, were particularly popular destinations among influencers and content producers. Sometimes strategic considerations come into play. Take Greece, where we have a very strong partner, but it is important to us to put our global efforts first and foremost. After all, ESCADA is a global brand. Of course, we have already produced at BMW Welt in Munich, since Escada has its roots in Munich.

Tell us more about shooting, both stills and motion, in Bangkok. You staged the collection against the backdrop of magnificent architecture. Making it all look so easy and elegant. Wasn’t it complicated trying to get permits to use drone cameras etc. in such a big city?

IB : Everything always looks easy and cool when you see the pictures. But these are precisely the kind of smaller or greater challenges we experience again and again on set. We deliberately chose locations in Bangkok because I have lived there myself, which turned out to be quite helpful. Our production unit took care of all the permits and legal formalities. Drone shots are only permitted in certain parts of the city, which we, naturally, complied with. Which is why we chose at least one spot where drone shots are allowed if you have a permit. Chinatown in Bangkok was very busy, with thousands of passers-by. We even had two police officers who kept an eye on us and cordoned off the area so that we were able to photograph at all. And I must once again emphasize here that my team always does a great job on location. We all work hand in hand, and each of us knows exactly what needs to be done. If we do run into problems, we discuss them right then and there to figure out a solution.

You have been responsible for the look of the brand now for many years as Head of Creative Services, you’ve put together the teams and been in charge of how ESCADA is seen by the public. For the last campaigns, you’ve now wielded the camera yourself as photographer. How did that happen? Instead of only art direction, you can take matters into your own hands, so to speak, with the camera as well. And what’s exciting or perhaps new for you about this development?

IB : A lot of it was more coincidence than planned. During the pandemic, we were facing the same problem as everyone else; we didn’t know when and where we could produce content, particularly due to contact restrictions. So we decided to do it ourselves. I may not be a photography ‘pro’ per se, but I have a good eye and enough experience with content to know what we need and what we don’t. Both worlds have their perks.

During my career, I have worked with many well-known and renowned photographers, which for me has been an amazing experience time after time. But like I’ve said, the big advantage is to work with a smaller, familiar team and to choose locations that would be more difficult to handle with a larger one. In Namibia, we laid back 2600 kilometers and had to cross the desert on foot for 45 minutes at 49 degrees with the whole team and the model because you simply couldn’t get to that particular spot by car.

I focus on the key assets and the ones we need for editorials, while Anna takes care of stills for our licenses such as eyewear and jewelry, and Alex is in charge of photographing the architecture, landscape and surroundings. So we basically have three sets, which allows us to produce fast and efficiently. Since my team knows exactly what we need, and we’re on the same page when it comes to aesthetics, it works out just fine.

My real job, though, is still global marketing and communication. Photography does take the entire team to some really beautiful places with gorgeous landscapes to see – but there is a downside. There’s always a lot of work that goes along with it. Our day often begins, like on most productions, as early as three o’clock in the morning.

How do you coordinate the design of the new collection and the production of visuals? When do you start working on visuals for the collection?

Our Design Director Ioana De Vilmorin is part of our little ESCADA teams on set. This enables us to already make everyone happy on set and quickly find solutions if problems should arise. Our preparation time and post production are meanwhile longer than they used to be because we do everything ourselves. Which means that we practically work around the clock on the two global campaigns and the licensing campaigns. As soon as a campaign has been photographed, the next is already in the planning phase. Plus, as a team, we have to do all the marketing and communication work, besides all the sales, editorial and ecom shoots, which does seem to fill up our days and make them a bit longer – to put it mildly.

You are meanwhile the Global Director of Marketing, Creative Services & Communication. What other responsibilities do you and your team have at ESCADA?

We oversee all steps of the process that are normally performed by a marketing team. A major part of it is content creation, including the corresponding guidelines on cropping images and social media posting schedules across all channels of ESCADA and our wholesale partners. Plus MMM and all POS materials, such as posters for use in stores, fall into this category. This also includes global event concepts and their realization throughout our ESCADA world as well as the PR and communication work for the brand. Moreover, we have a huge influence on the creative part of our ecommerce presence. Working together with licensing partners in the area of marketing and communication also keeps us busy.

Provided, of course, your tight schedule permits it, what do you do in your spare time? What are you excited about at the moment and are there any pet projects you’re working on?

A large part of my life revolves around my work and the traveling it brings with it. I still love it and consider it a blessing to be able to be in such an extraordinary line of work. If I am not working on ESCADA or have other projects on my desk, I enjoy everything that has to do with Asia – especially with Bangkok. I was lucky enough to live in Bangkok; I speak the language, and we spend almost every spare minute we have in Thailand.

Fortunately, I am also blessed with a wonderful private life and don’t even know what it’s like to be bored. I am interested in a lot of things, like culture, traveling, the media and discovering new things. I have to admit, though, that I am a big fan of TikTok, and my team is probably totally annoyed with all the exciting locations, articles, news, tips and sometimes even just funny posts that I’m constantly sending them.

We would like to thank Ingo dearly for granting such wonderful insights into his work and a glimpse behind the scenes of the luxury brand ESCADA. He presents us the latest Spring/Summer campaign here on GoSee.

Ronja Furrer is the face the ESCADA Spring/Summer 2024 campaign. The Swiss supermodel and entrepreneur, who lives in New York City today, embodies timeless elegance and sophistication. “She’s more than just a cover girl, she’s a symbol of empowerment and timeless style. In recent campaigns, our ESCADA woman has traveled the world and witnessed the splendor of several natural settings. We believe it was crucial to present ESCADA in a bustling city once more for Summer 2024. Bangkok, one of the most captivating Asian cities, served as the perfect backdrop for the ESCADA Spring Summer collection. Like ESCADA, the city offers a blend of ancient tradition and modern innovation, with so many exciting things to discover time and again. Ronja posed above the Bangkok skyline for ESCADA ML. The many sky terraces with a stunning view of the city skyline are a luxurious oasis to escape the hustle and bustle of Bangkok.

For ESCADA Sport, Ronja explores the endless busy streets of Chinatown in Bangkok – festooned with neon signs amid the vivacious buzz and so much to discover. With so many new things to see awaiting her around every corner, so many fascinating impressions – it’s just so much fun to experience this variety in the new ESCADA SPORT collection.”

 

Spring/Summer 2024  ESCADA Main Line


 
Spring/Summer 2024 ESCADA Sport Line


15.05.2024 show complete article

 

‘It’s time to fantasize with us…’ the ESCADA S/S 2023 campaign whisks us away to picturesque Jordan with model Lise Olsen – between the desert and Dead Sea

Jordan, a country of contrasts, invites to daydream and awakens the spirit of summer – the perfect setting to present the new ESCADA collections. A lush waterscape and the distinctive charm of the Dead Sea and nearby Wadi Rum desert provided the perfect backdrop for ESCADA.

“The ESCADA Sport imagery immersed us in the incredible landscape formations of the Dead Sea. The world-famous salt reefs are surreal and breathtakingly beautiful, just like the ESCADA SPORT collection. Continuing with ESCADA ML, set in the endless expanse and beauty of Jordan’s Wadi Rum desert. Breathtaking rock formations and bold colors, also hallmarks of the ESCADA collection, make for an environment full of magic, imagination & illusion. ESCADA ML skillfully transports viewers to an equally real and surreal land of dreams – inviting to experience and discover the new ESCADA collections amid the breathtaking beauty of Jordan…”  ESCADA.
 

ESCADA S/S 2023 JORDAN




ESCADA SPORT S/S 2023 JORDAN


 
15.05.2024 show complete article