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‘The life of a flower echoes the rhythm of existence.’ Director Lukas Tielke has captured the beauty and the deep-rooted tradition of a Spanish festival in his short film ‘MAYA’. The film focuses not so much on the aesthetic splendor of the festival per se, but much more on the strength and the discipline of the young girls known as the Mayas. Tielke’s short film is themed upon a love of and connectedness to nature as well as the special power of flowers as seen from the perspective of a former Maya looking back on her earlier life.
‘In the garden of life, each flower is reborn as a testament between the seed and the earth.’ ‘MAYA’ is an homage to the vibrant culture of the small Spanish village of Colmenar Viejo – bringing the essence of this unique festival to the big screen. Among the competitors at the BERLIN COMMERCIAL Festival in late August, the film was produced by the production company Peoplegrapher in collaboration with FALCA.
The ‘La Maya’ festival takes place each year on 2 May. In honor of springtime, young girls aged six to fifteen are chosen as ‘Las Mayas’. During the festival, the girls sit on elaborately decorated provisional altars. They must remain completely silent yet celebratory. A duty which demands of the girls extreme discipline, particularly because the atmosphere is so charged with festivity by all the dancers, musicians and passers-by watching in sheer wonder.
The setting of the Maya Festival resembles a painting that has come to life – in which the elaborately adorned altars take center stage alongside traditional Spanish food, wine and sweets. The festival dates back to the 16th century and symbolizes a deep bond with the cultural heritage of the region.
Lukas Tielke’s style is marked by a highly dynamic and emotive visual language; a signature seen throughout his commercial work, from fashion to car spots. Capturing authentic human moments is front and center in Lukas’s films, depicted in captivating images. His background as a self-taught filmmaker enables him to take a hands-on approach to directing, and affords him the skills to work in a wide range of environments. Further work can be seen via the link below.
GoSee : lukastielke.com
CREDITS
director. Lukas Tielke
cinematographer. Anna Smoronova
production company. peoplegrapher
co-production. Falca
executive producer. Marc Stemmer
executive producer. Jack Daniel-Dempsey
producer. Marta Muntané
production manager. Júlia Ayala
location manager. Albert Almario
prod. assistant. Lucia Perez Prat
prod. coordinator. Maria Badía
1st ac. Arkaitz Latorre-Pinedo
2nd ac. Sandra Pascu
gaffer. Xavier Bouzas
sound technician. Diego Faucheaux
creative. Alexander Norek
editor. Alan Moss
color grading. Marina Starke
vfx. Uwe Malony
22.08.2024
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The beer brand CORONA is famous for inspiring the world to reconnect with nature. As part of its new platform celebrating golden moments of the Olympic and Paralympic Games, the iconic beer, together with the athletes of Paris 2024, is emphasizing the crucial role of the ocean in creating precisely such golden moments in our lives.
The campaign is comprised of two immersive films, in which viewers are invited to share golden moments in nature with Olympic surfer Tatiana Weston-Webb and kitesurfer Martin Dolenc.
“Surfing in a barrel is like being on the edge of life and death at the same time. You come out of that black hole and everything is golden. It’s a special type of golden moment where you’re completely connected to something that will never exist again,” Olympic surfer Tatiana Weston-Webb tells us.
“Working with two Olympic athletes like Tatiana and Martin was an inspiration. I love telling human stories so to be able to document their dedication to their sports, their connection to the environment and their commitment to the welfare of the ocean was a dream come true. Corona and its partnership with Mission Blue is something I’d like to see more brands doing. We all share a responsibility to protect our planet and our oceans, whether that’s as individuals or corporations,” says Director Ian Derry.
Agency producer was Julie Cook for Revolt London. Julie looks back on more than 20 years of experience as executive producer, photo editor, art buyer, and visual director for various clients, platforms, publications, and agencies. Stops along the way include Mother London where she headed art buying, and she has been with Revolt now for two years.
CREDITS
Client | Corona Cero x Mission Blue
Client | Antonella Babino | Corona Global Sustainability & Lifestyle Platforms Director Ian Derry
Featuring | Tatiana Weston-Webb
Agency | Revolt
Executive Creative Director | Orlando Warner
Creative Director | Paul Calway
Creative | Alice Dowdall
Agency Producer | Julie Cook
Strategy Director | Kate McGarrahan
Business Lead | Thomas Arnold
Senior Business Consultant | Nikki Melville
Production Company | Park Village
Director | Ian Derry
EP | Adam Booth
Producer | Angelica Riccardi
Production Manager | Lyric Treacy
DOP | Jean-Charles Granjon
1st AC | Valentin Thibault
Service Company Producer | Stephanie McKenna
B Camera Operator | Tim McKenna
B Cam AC | Lilou Valero
Sound Op | Mako Blais
Marseille Unit
Service Production | Bluearth Productions
Service PM | Donatien Brand
Service PA | Jeanna De Metz
Drone Pilot | Walter Romand
Sound Op | Jeremie Van Quynth
DIT | Cyprien Jeancolas
Offline Edit | tenthree
Editors | Gary Forrester & Liam Bachler
TenThree Producer | Clelland Allen
PV Post Production | Ewan McIntosh
Sound & Music | AMBIT
Grade | Coffee & TV
Colorist | Simona Cristea
EP | Pete Burch
Online Editors | Andrea Neri Galanti & Rory Cantwell
03.07.2024
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In the commercial by Director Annegret von Feiertag, PARSHIP is advertising with a trip to Lovetopia – an AI-generated world ruled by love. “Cupid shows you just how fabulous this world is: a world in which we celebrate diversity and everyone has equal opportunities. A world in which it doesn’t matter where someone comes from and in which we protect our planet Earth together. Wouldn’t that be nice? What about you? Have you been nice today? Join us and spread some love…. After all, Cupid can’t do it all by himself!”
Except for the scenes created in the green screen studio of DFP DOCK11 with the protagonist Cupid, all video content as well as further visuals were generated and/or stylized using AI. The videos were created in cooperation with the AI specialists from 27 Kilometer Entertainment.
The director on her experiences with AI : “I started specializing in creating stills and moving images using a wide range of powerful AI tools. I play around with Runway, Midjourney, Adobe Firefly, Kaiber, Studio D-ID and more, to explore the creative possibilities that AI has to offer. I’m passionate about leveraging these technologies to enhance my artistic vision and deliver unique visual experiences. I am thrilled about the exciting ways in which AI can be utilized in the world of filmmaking.”
Annegret von Feiertag came from a background in film and TV commercials spanning more than a decade – and that was even before she began her career as a director; working in roles of creative freelancer, art director, stylist, mood scout, illustrator, and motion designer to name just a few. In 2017, she then started creating and using her own style of moving images. Starting with small favors for befriended bands, she made her way to bigger productions – until her music videos were clicked millions of times. Then it was obvious: this job is fun!
Short tongue-in-cheek stories are exactly her thing. Planned sequences and beautiful color combinations are meanwhile her favorite pastimes, but Annegret also feels the beat when it comes to perky edits. Annegret is on fire for her work and has totally fallen in love with the craft of filmmaking.
She is a member of DRCT, a directors’ association representing the professional interests of commercial and branded content directors in Germany. Her clients include PETA, Wilkinson, Sparkasse, Terre des Femmes, Coca-Cola, Walk of Care, Universal Music, Sony Music, Marley Spoon, or Outfittery. See more work directly via annegretvonfeiertag.com.
CREDITS
Client: Parship
Cupid: Moumen Ali
Directress: Annegret von Feiertag
Edit & Supervision: Hans Hartmann
AI Mastermind: Florian Beers
Exec. Producer: Stephanie Solterbeck
Exec. & Post Producer: Malte Schlieker
Producer: Alexander Gluschkowskij
AI, Compositing & Motion Design: Malte Paulsen
AI, Compositing & Motion Design: GROTESK.GROUP
Compositing & Motion Design: Stephen Ullrich x Laurin Tomachewski x Replayboys
Key: Dock11
Music: David Stolzenberg
Cast & Vocals: Moumen Ali
Sound Design & Mix: Julius Kreinhöfer
Studio: Studio11
AD: Tom Wendt
DP: Fritz Butze
1st AC: Felix Halm
Colorist: Ben Packer
PA: Piet Busemann
DIT: Mel Klamroth
Styling: Marianka Benesch
Makeup: Sharli (Sharleen) Wenzel
Runner: Tim Behrends x Caroline Schottelius
Gaffer: Holger Schippmann
Best Boy: Julien Westen
Photographer: Lucas Pretzel
Agent Director: Betty Berlin
Casting: Anika Schulz
02.07.2024
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