News // 108 News by GoSee FILM
Transform emotions into dance … Words to live by for interdisciplinary performance artist and dancer NISHA VIRMANI, who was born in Mainz, Germany, with Indian, Spanish, Italian, and German roots.
A trained acrobatic gymnast, she was a member of the national team and has five incredible German Championship victories to show for. She has appeared in the music videos of Felix Jaehn and Robin Schulz, danced in the front row for a Ferrero commercial, and partied all night in Berlin for a Schweppes ad.
‘Be grateful for where you are right now.’ – Dance is her preferred means of expression, with the thematic exploration of love, passion and energy – but also uncertainty. Emotions which define and fuel Nisha’s creative output. “How well can you capture energy?” – a question Nisha constantly asks herself.
HEIKO RICHARD portrayed the multifaceted young artist in photos and films. The three commercials are underscored by the voice of Nisha with quotes or excerpts from her interview with Heiko.
GoSee : nishavirmani.com & heiko-richard.com
01.12.2023 show complete article
Mercedes-Benz has been an active sponsor of esports for quite some time, like now for the League of Legends World Championship which took place mid-November in Seoul and Busan, South Korea. And what could be more befitting to celebrate the Worlds as the crowning event of the LoL Esports season than the new global Mercedes-Benz campaign ‘The Hunt for Glory’ and a virtual scavenger hunt?
The combination of technological progress, a passionate community and the will to constantly improve has paved the way for Korea’s pioneering role in esports. Precisely the same values reflected in the Mercedes-Benz marque. “The dynamic drive and innovation found among the esports community are a perfect fit for our trailblazing and innovative corporate culture. Together with our partner Riot Games, we look forward to being part of the esports culture and creating an unforgettable experience for our fans.” says Britta Seeger, member of the Board of Management of the Mercedes-Benz Group AG, responsible for Mercedes-Benz Cars Marketing & Sales.
“Mercedes-Benz and Riot share the same innovative mindset and strive for perfection. Together with the tech-savvy esports community in Seoul, we’ve taken the Worlds experience to an entirely new level in 2023.” – says Naz Aletaha, Global Head of League of Legends Esports at Riot Games.
Kevin Bakracevic, Global Brand Campaigns & Content at Mercedes-Benz, responsible for the eye-catching campaign, tells us about the project : “We did it! Again! Next level in esports communication and the latest pinnacle. Before reaching the next pinnacle, it’s been a long creative run in a relatively short time if you know how such big campaigns work. First, we conducted a workshop together with our partners from team x (Omnicom) and Apollo18 with Marvin Ronsdorf in L.A. at the base of our partner Riot Games. We learned a lot from one another, built even more trust and enjoyed reciprocal inspiration. Inspiration we put to work directly on the way back home. Brainstorming on the drive to the airport, then at the airport and on the flight back. And now, we have the result. The best part of the experience was (and is) the spirit and how we all constantly challenged each other. Every day. It was a quest for creative excellence, a creative hunt to reach the next level. It was a hunt we succeeded in together. Now comes the glory after months of extremely intense effort.”
GoSee : mercedes-benz.com
25.11.2023 show complete article
Accenture Song and C41 proudly announce the release of the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas sweaters we are all used to, the WWF Conservation Collection invites us to gift one of the four designs from the collection, made of 100% recycled and sustainable wool, to support the conservation efforts for four endangered species.
Directed by Alice Fassi and produced by C41, the video campaign opens with a nod to classic fashion films, where models often walk aimlessly, striking static and senseless poses. However, through a light-hearted yet effective tone, the narrative takes a turn as the voice-over engagingly highlights the features of the Christmas sweaters, causing the models to shed their traditional fashion personas and embody the movements of the animals depicted on their sweaters.
Models transform into creatures of the wild : one sits on the floor, playfully biting a Christmas tree like a panda; another lies belly-down, moving like a turtle; the third, with the stealthy gait of a tiger, crawls behind a small tree, shifting branches to look around; the last moves an arm as if it were an elephant’s trunk, shaking a glass snow globe containing a small animal (panda or tiger). Breaking free from the norms of a typical fashion film, they turn it into a subtle parody.
The set design plays a crucial role in bringing this idea to life. Evoking the classic Christmas fashion film aesthetic – elegant, sweet, and minimal – the setup features a neutral, colorful backdrop with elements like snow, a Christmas tree, and decorations such as glass balls and other small objects. This seemingly traditional scene awaits a transformation as models adopt animalistic movements, interacting with props and disrupting the expected ambiance.
To enhance the realism of the set, the video incorporates sound effects related to both the Christmas and animal contexts. These effects, complemented by on-set visual effects, add dynamism to the narrative. For instance, the sound of a disappearing turtle head within the sweater or the simulated trumpeting of an elephant accompanied by the tousling of the tiger’s hair adds an extra layer of parody to the story.
The WWF Conservation Collection seeks to turn the most famous Christmas tradition into something meaningful for nature. Available through radio, TV, digital, and social media channels, the campaign encourages us to embrace a festive spirit that supports wildlife conservation.
So if you want to do it right – GoSee : wwf.it/shop
20.11.2023 show complete article