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Selina Gasparin is a biathlete, a winner of World Cups and Olympic medals. Many people are surprised to hear that this competitive athlete is an avid e-bike rider.
FILME VON DRAUSSEN – agency for visual content and specialized in outdoor sports & tourism – was invited by FLYER to document a day with Selina Gasparin, with a peek at her summer training and, in particular, the role that her e-bike plays in her everyday life... FLYER has been a Swiss e-bike pioneer since 1995. The maximum production capacity is 400 FLYER E-Bikes per day.
Production of the video was in the hands of Christof Pluemacher, who organized large photo productions for the automotive industry for several years as a producer in Los Angeles. Creative Director was Tom Malecha, who founded FILME VON DRAUSSEN after fifteen years in various creative agencies in Hamburg and Zurich.