Linda Schaeffler is a photographer, art directrice and DOP from Berlin with a focus on sustainability, female energy, futurism & transformation : “For me, design means finding answers to the questions of our time. As an art director, I conceive and communicate ideas, and as a photographer & DOP, I give them a visual expression.”
How openly the creative approaches the topic of AI is demonstrated in her elaborately detailed series, for which she received by far the most votes at the GoSeeAWARDS and thus won Gold.
“‘How to manage the impossible – AI vs human imagination’ – Will we grow up in a world with AI? How does it change our perception and our creative work as photographers and creatives? As we continue to live and evolve in this world, we must confront the reality that our future is uncertain, and that our relationship with AI will play a significant role in shaping that future.
We must also come to terms with the fact that the world we inherit will be shaped by the choices we make today, and that we must make wise decisions about how to integrate AI into our lives in a way that serves the greater good. This is the challenge of humanity in the age of post-humanism, where the lines between human and machine are becoming increasingly blurred. It is up to us to ensure that AI is developed and deployed in ways that are ethical, responsible, and ultimately beneficial for all of us.” Linda Schaeffler.
Sustainability and female energy are not only something you’ll find on Linda’s homepage but are a recurring theme throughout all of her work. The avowed team player designs visual worlds for companies such as Douglas, Adobe, Und Gretel, Sloggi, The Female Company or Femtasy – all quite happily and with conviction together with real people and genuine forms.
GoSee : lindaschaeffler.com & herspective.de/LINDA-SCHAEFFLER & GoSeeAWARDS.com
The GoSeeAWARDS 2023 : Linda Schaeffler wins Gold, Silver goes to Tobias Habermann, Bronze is shared by Artistspool and Anouk Nitsche, and Julia Buruleva is voted favorite of the public.
As Andrea Vollmer-Hess, photo editor, syndication and rights manager of VOGUE Germany, as well as GoSeeAWARDS juror, put it in an interview with GoSee : “It’s not about a single image; as producers or photo editors, we want to see if a photographer can photograph a story – that’s the only way to truly see their individual style. A photo shoot is always like a theater production: One scene alone doesn’t make a story. Only when you have seen all scenes do you understand what it is all about. Only then do you see if a photographer can make a topic come to life in a photo spread. As a photographer, you should always be curious, continue to evolve, and you can only do so if you see a lot and are open to new things.”
Photographer and DOP Linda Schaeffler – who is also the GoSeeAWARDS GOLD winner – has dealt intensively with the topic of AI. She has not only developed an image but also the screenplay for a multi-part film. Her photos ensnare viewers, make them curious and also function as a solitaire.
SILVER winner Tobias Habermann plays with the cloud as a motif which he positions in various urban scenarios to tell a beautiful poetic story.
The creative team of Ralph Mecke, fashion editor Yilmaz Aktepe and hair & makeup artist Marco Hülsebus, both artists c/o ARTISTSPOOL, realized a slightly dark and captivating fashion spread including a video. They share third place with fashion photographer Anouk Nitsche.
Julia Buruleva took home the win in our Public Voting. SYNCHRONIZATION – the self-portrait project by Julia BURULEVA, represented by ROCKENFELLER & GÖBELS, combines elements of photography, land art, performance and digital art. (GoSee reported).
Take a look at all of our 20 truly must-see finalists on our shortlist at :
The winners of the GoSeeAWARDS 23 have been chosen – find out who won Gold, Silver and Bronze at UPDATE-23-BERLIN.
This Thursday, it’s time again : UPDATE. The salon for creatives is opening its doors for a day full of creativity, communication, speed dating and, of course, acquiring new customers & projects.
Plus, not to mention : The winners of the GoSeeAWARDS all about ‘Visual Seduction’ will be announced to our audience of trade experts at the event. We would like to thank our more than 70-member jury already here and now for the amazing project viewing. It’s been – just like every year – so much fun.
We can tell you this much right now, though : The selection of works presented in the template is completely random – so it’s impossible to conclude who’s in what place at the moment. For us at the GoSeeAWARDS and GoSee.News, all 20 finalists are winners. After all, they have prevailed over a good 400 submissions.
Ultimately, the declared goal of the GoSeeAWARDS is to offer creatives a platform with which they can present their projects to interested and well-informed industry experts. In other words, a somewhat more elegant form of speed dating, if you will, that delivers surprising results year after year.
While you are reading this, preparations behind the scenes for UPDATE are already well underway – the pre-dinner on Wednesday evening, setting up the trade fair, booth construction, the AFTER UPDATE DRINK (upon invitation thanks to Rockenfeller & Göbels, Severin Wendeler, Peak, Abelone, Neubauerschwarz, Bubig, Big Shrimp and Upfront), plus a NIGHT CAP by Matthias David … we can hardly wait ..... !
GoSeeAWARDS at UPDATE.Salon . Telegraphenamt, Berlin Mitte . Doors open at 12pm . Admission for CDs, ADs, ABs, APs, Clients is free of charge . UPDATE.Salon