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news | 22.07.2021

‘Picked by Lena Gercke’ - Felix Krüger photographs top model Lena Gercke for her SUPERGA campaign with props by Peter KLARE c/o BASICS BERLIN

Felix Krüger photographed top model and host Lena Gercke for the SUPERGA campaign. Responsible for the props was Peter KLARE c/o BASICS BERLIN. The executive agency was REICHERT+ COMMUNICATIONS. SUPERGA stands for sneakers made in Italy. Created in cooperation with Lena Gercke just recently was a hand-selected, picked-by collection, for which Lena modified her favorite Superga styles just the way she wanted – and now the beautiful sneakers carry her very personal and extremely minimalist signature. The roots of the internationally known Italian sports brand from Turin go back to the year 1911.

REICHERT+ COMMUNICATIONS is an established and owner-operated communication agency based in Berlin : “We develop innovative communication ideas and eye-catching PR campaigns in the segments classic PR, VIP and influencer relations, event management, media planning as well as content management.” GoSee : reichertplus.comsuperga.de & basics.berlin


news | 21.07.2021

‘What we all have to do now is remain optimistic’ - Robert Rieger photographs actor Daniel Brühl for ESQUIRE Germany - grooming by Mischka HART c/o BASICS BERLIN

Each month, ESQUIRE Germany invites exciting guests from all over the world and special personalities to engage in a conversation. Esquire Chief Editor Dominik Schütte interviews people who are thrilling, inspiring and entertaining – from the areas of film, music, sports or politics. “Good stories are easy to listen to, and good people are easy to remember!” goes the Esquire credo. #6 was star actor Daniel Brühl, who was photographed by Robert Rieger. Grooming: Mischka Hart c/o BASICS.BERLIN.

ESQUIRE : “Daniel Brühl on self-doubt, Hollywood and being a father. Have fun with the latest episode! And for all Daniel Brühl fans: Since 6 July, the Esquire Summer Issue is out with a Daniel Brühl special cover in a limited edition, available in stores together with the ELLE August issue.” GoSee : esquire.de/podcast & basics.berlin

Fashion Styling: Kai Margrander
Booking: Sunny Kröger
Creative Direction: Daniel Pietsch
Photo Director: Massu Nedjat
Grooming: Mischka Hart c/o BASICS.BERLIN


news | 20.07.2021

‘I’ll do it tomorrow’ – Roman Goebel photographs the cover for BARBARA magazine August/September 2021 with set styling by Kathleen c/o BASICS.BERLIN

“Friends of procrastination ⏳⌛️, right on time to kick off the weekend, a new issue of BARBARA is available on newsstands. Get their quickly and enjoy a wild ride!” BARBARA magazine says about the new issue. Do they really mean quickly, seriously? How is that supposed to work? Doesn’t haste make waste? Besides, we do everything laying down nowadays. Perhaps, we should do it tomorrow instead… ?

The cover was photographed without too much of a hurry by Roman GOEBEL c/o SHOTVIEW Artists Management with set design by Kathleen c/o BASICS.BERLIN. On the cover as usual, you’ll find namesake Barbara Schöneberger laying there extremely relaxed in the here and now, who can meanwhile look back on 58 covers. She has easily beaten Heidi by miles with that… It’s still quite a ways to Claudia’s 170th… We guess, Barbara will have to get back up at some point whether she likes it or not.

Basics.Berlin stands for competent, solution-driven consulting. Heleen and Barbara have established a domestic and international creative network over the past twenty years. The agency for hair, make-up, and styling is known for close professional relationships to actors, politicians and other public figures, since several of their visagists have been booked regularly for many years for film premiers, the Berlinale, award ceremonies, covers,… GoSee : brigitte.de/barbara & basics.berlin