“Everyday Weirdness” – Ricardo launches campaign for secondhand, photos by Patrik Lindén

Empowerment through secondhand. Under the title “Everyday Weirdness”, Patrik Lindén photographed Ricardo’s latest campaign – capturing exactly the right tone: slightly offbeat and surprisingly close to everyday life. The idea: objects get a second life, and with them come new stories – told in a human, light-hearted way.

The campaign was developed by Swiss agency Freundliche Grüsse, deliberately breaking with classic secondhand clichés. Instead of “used”, the focus is on character: found items that suddenly become small everyday heroes.

“We don’t simply present the products as secondhand goods, but as desirable, one-of-a-kind pieces with character. By combining a modern aesthetic with a touch of humor, we make the joy of discovery that defines Ricardo visually and emotionally tangible,” says Pascal Deville, CD at Freundliche Grüsse.

Once new, now even better – a campaign that proves great ideas don’t have to be new. Just well told.

 
23.04.2026 show complete article

Bite me! - Matteo Rolfi photographed and filmed the Wild Foods campaign

"At Wild Foods, we celebrate vegetables. Others make soup from them, we make snacks, cold cuts, nuggets, and much more. Here in Uetendorf, we create innovative products from organic Swiss vegetables, all by hand. We smoke, dry, and bread them, all while listening to good music and enjoying the view of the Stockhorn mountain range. Vegetables are our star. Everything else is a side dish." WILD FOODS.

The current WILD FOODS campaign was photographed and filmed by Matteo Rolfi, a Swiss resident by choice.

Wild Foods is a Swiss food startup that develops vegan meat and fish alternatives from vegetables – with a strong focus on organic ingredients, sustainability, and creative processing. The brand, founded by Juval, follows a clear approach: processing vegetables so they taste like meat or fish – without animal products.

Matteo is represented by the agency ROCKENFELLER & GÖBELS, Düsseldorf - Zurich.

 
23.04.2026 show complete article

THOMY x ZWEIFEL – When Paprika meets Mayo. Matteo Rolfi shoots the campaign for Wirz

For the new collaboration between Zweifel and Thomy, Matteo Rolfi was behind the camera – capturing the flavor of this unexpected pairing with a bold, visual punch.

The idea: when creamy Thomy mayonnaise meets the iconic paprika flavor of Zweifel, it creates a new taste experience – surprising, direct and pretty irresistible.

The campaign was developed by Wirz, presenting the collaboration as a true “match” – loud, colorful and with just the right touch of humor.

“Thomy x Zweifel??? The collab you didn't know you needed! It's a vibe!!! Finally out in the wild. I am beyond hyped to finally share the campaign I shot for this iconic duo. A huge thank you to the client Nestlé and the agency Wirz Group (Suzana Kovacevic and Patric Franz) for the trust.” – Matteo Rolfi

 
23.04.2026 show complete article