For HeimatTBWA, Patrik Linden c/o ROCKENFELLER & GÖBELS photographed the latest campaign for German drugstore chain DM, now showcased on billboards across Germany. The campaign promotes the DM app – with a surprise give-away for users this September. With his unique visual language, Patrik delivered eye-catching portraits with a powerful impact. Eureka!
 
25.09.2024 show complete article

LIFTA, a specialist for stair lifts, is the undisputed market leader in Germany. Since 2022, the company has been advertising with the claim: ‘So that you stay you – and home remains home’. Jochen MANZ c/o ROCKENFELLER & GÖBELS photographed the campaign presented here while filming. 

In 2003, the Lifta brand became a member of German Standards –Brands of the Century, an exclusive platform for marketing and networking in Germany, and in 2011, Lifta's Esprit 4100 model was awarded the Red Dot Design Award.

Embracing the claim: ‘So that home remains home’, the agency Serviceplan reimagined its advertising for the brand in 2022 – staging the stair lift as a must-have for best agers. Serviceplan’s House of Communication is now taking the idea a step further with the claim ‘So that you stay you – and home remains home’.

Lifta is still a family business today that is owned and operated by its founders, the Seick family. Meanwhile, more than 7,000 stair lifts are sold each year, with a total of more than 200,000 systems installed.

GoSee: lifta.de


 
24.09.2024 show complete article

Does Roger Federer hate camping trips? Why does Mads Mikkelsen like going hiking all of a sudden? The MY SWITZERLAND campaign asks the two stars the questions that really matter. And both take it all in very good humor.

Dominik Baur c/o ROCKENFELLER & GÖBELS photographed Swiss tennis legend Roger Federer and actor Mads Mikkelsen for SWITZERLAND TOURISM. And we’re thrilled to present you the results, a film poster along with BTS shots, here on GoSee. The shoot took place at the end of June. 

“This collaboration with Roger Federer and Mads Mikkelsen is a perfect reflection of our vision of autumn in Switzerland: a season that blends nature, elegance and tradition,” André Hefti, Chief Marketing Officer and Deputy CEO of Switzerland Tourism.

The motifs were photographed while filming the spot for the ‘Falling for Autumn’ campaign which we are also delighted to show you. Mads Mikkelsen, Trevor Noah, Anne Hathaway, or even Robert De Niro before them – we can hardly wait to see who Roger will have with him next year.
 
23.09.2024 show complete article