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News // 113 News by FREDA+WOOLF

‘To Hold and Play’ – the eye-catching FollowMe Colors lamp from MARSET, photographed by Alex KILIAN c/o FREDA+WOOLF in coop with Folch Studio

Alex KILIAN c/o FREDA+WOOLF staged the FollowMe Colors portable lamp for MARSET as a stylish must-have in a cool sixties atmosphere. Creative direction and curation were in the hands of Folch Studio. “As part of the initiative, I created a series of photos with the FollowMe Colors handheld lamp – designed by @inmabermudezz – playing around with it and the different ways it can be carried,” says the photographer.

Designer Inma Bermudez on the lamp : “Few lamps have caused as much of a buzz as FollowMe. This daring pioneer of portable lighting has become a design icon. Its simple, airy lines, its tilting shade and its varying light intensity have established it as a beautiful and practical lamp. Now, FollowMe takes it a step further by offering an expanded collection with several colors : pink, blue, terracotta and green. The handle is still made of wood, painted in this case…”. Find our more via MARSET.
20.10.2021 show complete article


ADIDAS ‘Clean Classics’ campaign photographed by Alex KILIAN c/o FREDA+WOOLF

Clean Classics are the timeless white classics from ADIDAS such as the models Superstar, Stan Smith or Superstar Bold. Front and center in this collection is Primegreen, a series of high-performance recycled materials. The upper is made from 70 percent recycled materials, and renewable rubber is used for the soles. Alex KILIAN c/o FREDA+WOOLF photographed the ‘Clean Classics’ campaign for ADIDAS, with set design taken care of by Ruth Bartlett.
20.10.2021 show complete article


L’OCCITANE Star Ingredients campaign, photographed by Alex KILIAN c/o FREDA+WOOLF in Berlin and the Provence region

L’OCCITANE can look back on forty years of expertise in the area of care products and fragrances, inspired by the Provence region. Alex KILIAN c/o FREDA+WOOLF photographed the ‘Star Ingredients’ campaign for L’OCCITANE. The shoot took place in Provence and in Berlin, and set design was taken care of by Ruth Bartlett.

Alex staged the lavender peeling soap whose lavender essential oil from the Haute-Provence region ensures a relaxing experience when showering or bathing. This feel-good atmosphere was captered by Alexander Kilian in his arrangements.

At the age of 23, Olivier Baussan began distilling rosemary oil with a distillation device and his knowledge of the plants in his home country. With a small van, he visited local markets in the Provence region where he shared his passion for nature with the people he met there. This marked the beginning of the L’OCCITANE adventure…
20.10.2021 show complete article