News // 3 News by Katja Sluyter
In the new campaign for the leading Swiss airline SWISS, the agency thjnk focuses on excellent service and a seamless customer experience. The new slogan "Swiss all the way" encapsulates the entire guest journey. From booking in the app to moments of tranquility and culinary enjoyment on board, all the way to the extra mile taken by the cabin crew. The campaign’s promises are brought to life emotionally through a warm, cinematic visual language. For the print visuals, Australian photographer Saskia Wilson, known for her highly emotional imagery, was chosen, with production handled by IMAGE NATION in Spain.
The focus is on the small details and human moments that make the travel experience unique and personal, while taking a modern approach that avoids familiar clichés. The images reflect the emotional journey of travel, harmonizing with the cinematic quality of the entire campaign.
Responsible at Thjnk Zürich: Alexander Jaggy, Pablo Schencke (Creative Director), Tobias Röben, Artur Deyneuve, Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Daniela Bär (Copywriting), Susanna Fill, Fabian Esslinger, Isabelle Hauser (Art Direction), Lea Scherz, Julien Le Goff, Josephine Jeanguenin, Laura Starace (Graphic Design), Andrea Bison (Managing Director, Consulting), Claudia Ziltener, Romaine Brunner, Anoushé Dastmaltschi, Marisa Studer, Lukas Steiner (Consulting), Gordon Nemitz (Managing Director, Strategy), Carole Räber, Fabienne Peyer (Strategy), Thomas Nabbefeld, Laura Früchtenicht, Marcus Wetschewald, Katja Sluyter (Producing, Art Buying), Caroline Milecki, Irem Nisa Dogan, Judith Sievers, Julia Raatz, Philipp-Morten Gohla, Thomas Giang, Tim Kuphaldt (Social Media).
25.02.2025
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Johannes MINK c/o KLAUS STIEGEMEYER photographed the latest CHARGE NOW campaign for Wunderman Thompson. It is meant to show as many people as possible what e-mobility is all about. Creative responsibility was in the hands of Jan Kristof Lip, Irene Schweikl and Danyel Kassner. Art buying came from Katja Sluyter, in a production by &PAULA Art Production.
Wunderman Thompson teamed up with the client Digital Charging Solutions GmbH to launch the CHARGE NOW brand. “With our top team, not even an outdoor shoot in April in Hamburg could slow us down. We are glad to be changing the future of e-mobility as lead agency together with Digital Charging Solutions GmbH. After delivering a convincing pitch, we were responsible for the communication strategy as well as the launch of the complete campaign for CHARGE NOW charging services in the DACH region,” the agency states on its Instagram.
20.07.2022
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Johannes MINK c/o KLAUS STIEGEMEYER realized people motifs for BRITA and the agency Upljft. Art buying was taken care of by Katja Sluyter, with production by Paula Petersen and Anne Weskamp.
27.06.2022
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