News // 2 News by KOEKKOEK
From soy to peas : “One of the most important findings of scientific research is that peas are green. Which, of course, we already knew. Just like grass, Kermit the Frog and the traffic light now and then. But seriously. Pea protein is one of the most environmentally friendly proteins around. First of all, peas don’t need a particularly warm climate to grow, which is a significant difference to soy. But don’t get us wrong : We love soy beans. They are healthy and tasty. But the same doesn’t go for the soy industry.
A large part of the soy beans we eat is grown on land that belonged to a tropical rain forest not too long ago. The demand for soy has increased enormously. That’s why local farmers are desperately in search of new land to plant soy.” says MEATLESS FARM.
Small peas, big impact. Say yes to peas. Meatless Farm makes it clear just how easy it can be to trust in the power of their protein and dare to take a step in the right direction. Daniel Gebhart de Koekkoek photographed the story of a space fan and his wife. She pops the question… in favor of the pea. Both say YES, I do. And LUNIK produced the motifs for the love story about peas.
Meatless Farm is a British company that manufactures vegan, plant-based meat, which is meanwhile mainly made from pea protein. It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader. As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.
The company started production in 2018, and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods. In October, its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.
In September 2020, Meatless Farm secured £24m in funding. The company had previously raised £14m from investors including Channel 4.
GoSee : meatlessfarm.com & lunik.de
16.08.2022 show complete article
In its latest campaign ‘Every project solders you closer together’, Berlin-based agency Heimat and HORNBACH celebrate the intimate relationship between seasoned handymen and -women and their tools. The marvelously wacky love story was photographed by Daniel Gebhart de Koekkoek with lots of attention to detail. GoSee member Uwe Hetzner took care of production of the people motifs.
“Every passionate handyman or -woman uses loads of different tools and devices, but has a special relationship to at least one. They experienced a lot together and made big dreams come true. Its time to honor these tools and devices. They deserve it!” says Johannes Friewald, Head of Marketing, Austria.
03.12.2019 show complete article