News // 9 News by HotelRebel
For the new KIA Sorento campaign, KIA & Innocean Berlin booked Cologne-based photography & directing duo Ben & Martin – a.k.a. BAM. Together with agency creatives and Art Buyer Julia Kremer, it was off to the Dutch city of Rotterdam, which is not only Europe’s biggest port town, but also the Netherland’s number one architectural playground.
BAM delivered the whole nine yards: campaigns, SoMe as well as catalog motifs for the new SUV built by South Korean carmaker KIA. The result is a modern transportation and people mix with an atmosphere that makes you want to be there – staging KIA’s new premium SUV with assertive style.
Production was in the hands of Kai Tietz together with GoSee Member HOTELREBEL. Styling was taken care of by Natalie Schneider with H&M by Carlos Seidel.
11.09.2024
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Hyundai has revamped the Tucson – and now it’s time to show both the automaker’s customer base and potential new buyers just how exciting the Hyundai TUCSON’s new facelift is. To realize the various campaign and social media motifs, Jung von Matt Hamburg commissioned Cologne-based photographer duo BAM, a.k.a Ben and Martin. Created in collaboration with the creative team from JvM was a modern lifestyle mix full of atmosphere showcasing the HYUNDAI TUCSON.
Production support came from GoSee Member CCCP and HOTEL REBEL. Styling was in the hands of Natalie Schneider c/o LIGAWEST.
Alongside a sleek, more dynamic look with redesigned front and rear bumpers, new skid plates and larger DRLs, the HYUNDAI TUCSON boasts, above all, a redesigned interior and can be controlled using a digital key.
09.07.2024
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An unusual experiment is brought to us by the photographer team MARC UND DAVID with a playful approach to spatial separation and our usual visual perception. The focus is on a FORD ST and male model Jack D. Mensah c/o BRODY BOOKINGS, who was clad in Balenciaga and Prada.
‘Brutus’ is an experimental body of work that turns the usual process of photography on its head and takes it to extremes. Our daily work is all about timing, and sometimes it’s a real challenge to bring all elements of an image together in the same place at the same time.
It all starts with finding the perfect location where everything is just right. The background, the color, the floor, and the orientation of the location so you have the desired light at least once a day. This usually already determines the setting. Now you require talent, a stylist for the talent, and in our case as transportation photographers, we needed a car. All together in the same spot at the same perfect time.
For ‘Brutus’, we turned the procedure upside down. We stripped the images we wanted to shoot down to their individual elements: background, floor, talent, styling and car. We photographed all of the elements right where they were positioned at the time they were available. So we photographed eleven backgrounds in eleven different locations in three different countries, Germany, the Netherlands and Portugal – at the perfect time for each location.
Then we photographed a car in Munich and the talent in Rotterdam with outfits that were put together remotely by a stylist in Berlin. We captured different floors we thought were interesting wherever we found them. We made sure to photograph all elements for one final image from the same perspective so they would perfectly fit together.
In the end, we had four different photos for each motif. To illustrate our approach properly and take it to extremes again, we decided to print all four photos and arrange them physically. To do so, we cut out the elements very roughly so you could still see their original backgrounds and montaged them on top of one another at a distance to symbolize their spacial separation. The result: Eleven exceptional images that challenge our usual visual perception.”
GoSee marc-and-david.com & brodybookings.com
30.11.2022
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