The Brief was to represent an episode in the ealry life of Onitsuka, narrating how a simple an intuition made his first basketball shoe to a success. The challange was, to create a visual style that would recall tje classic Japanese watercolours and illustrations, while bringing it to life through the of a frameby frame, 2D and 3D animation. A mutual effort between Hello Savants, Not to scale and Saatchi L..A.
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Production | Not To Scale, L.A. |
Advertising Agency | Saatchi & Saatchi, L.A. |