ROYAL LONDON ADDRESSES THE TABOO OF DEATH WITH BOOK ON DYING WELL - The UK’s largest mutual life insurance, pension and investment company, Royal London, has teamed up with creative agency RANKIN and Italian born, Denmark based illustrator Andrea Ucini for a purpose-led campaign to equip people with the tools they need to talk openly and honestly about death – and help prepare themselves and their loved ones for the inevitable. The result is How to Die Well, a full-length book providing information and support on subjects ranging from end-of-life planning, settling estates and arranging a funeral, to saying goodbye to loved ones, coming to terms with the final farewell and coping with grief. How to Die Well is available for free at www.royallondon.com/how-to-die-well
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Client | Royal London |
Advertising Agency | RANKIN |
Illustration | Andrea Ucini |
ROYAL LONDON addresses the topic of death directly in the book presented here in an attempt to, if not break with, taboos or at least moderate them and perhaps even do away with one or two altogether.
RANKIN AGENCY : “The UK’s largest mutual life insurance, pension and investment company, Royal London, has teamed up with creative agency RANKIN and Italian-born, Denmark-based illustrator Andrea Ucini for a purpose-led campaign to equip people...