JEFF LUDES
 
 
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JEFF LUDES

 
 
 
Client Hyundai
Advertising Agency Innocean
Creative Director Scott Muckenthaler
Art Director Pat Zimmerman
Art Buyer Rob Beckon
Post Production Curve Digital
Styling Mark Auria
Photographer Jeff Ludes

JEFF LUDES photographs the HYUNDAI SANTA CRUZ, the first sport activity vehicle by the Korean carmaker, in a mix of lifestyle and adventure

Hyundai Motor introduced its brand-new sport adventure vehicle, the Santa Cruz 2022, at the world premiere in Tucson, Arizona. JEFF LUDES skillfully staged the newest racing horse in the stable of the Korean manufacturer with a touch of adventure. The sport adventure vehicle is a blend of the segments SUV, pickup and crossover.

“HYUNDAI is launching a creative new design, their first ever pickup truck. They tasked me with producing a wide...

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