Matthias Wehofsky, BVG Arbeitgeber-Kampagne

‘In Berlin. For Berlin.’ – Matthias WEHOFSKY c/o JULIA WALDMANN photographs the BVG Employer campaign for the agency die Botschaft

“We’re looking for people who are only interested in green – but with a yellow streak.” The BVG, or Berlin’s transport services, is not only the largest local transportation company in Germany : “With us, you can also pursue a real career : We are among the largest employers in Berlin. 240 professions, 15,700 employees of 55 nationalities.” Yellow – the color of BVG – should be something you like, though.

For the campaign developed by the...