Global Campaign for Hankook iON EV Tyre
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Artist | Thomas Schorn |
Creative Director | Lars Heberer |
Post Production | postbude |
Thomas SCHORN photographed the global launch campaign of the HANKOOK iON tires. Together with Hankook Creative Lead Lars Heberer, several assets including a film have been produced at sunny Lake Como. Unlike the usual focus on cold technology, this time, emotional driving pleasure is front and center.
Specially developed for electric vehicles, this tire family is marked not only by high performance but also by a considerably stronger sidewall,...