MARKUS MUELLER for LEXWARE

‘Turn Executives into Leaders of the Pack’ – MARKUS MUELLER shoots husky whisperer Hendrik Stachnau for the LEXWARE ‘Dreams’ campaign

The LEXWARE brand campaign ‘Dreams’ by the agency Reinsclassen is entering the next round. On TV, in print and across all relevant social media channels, the word is now : “If you have big dreams, you need someone who has your back. For finances, taxes and accounting.”

The testimonials for it were protagonists with very special dreams : wrestling promoter Jazzy Gabert, everyone’s favorite falconer Achim Häfner, and last, but not least, mental...