On commission for Zurich-based agency Hochspannung Kommunikation AG, MARKUS MUELLER photographed eight motifs for the international campaign of universal bank LLB, based in Liechtenstein. It focuses on the various statements of bank customers and their real-world needs.
At the heart of the campaign is “I want a bank that …”, the beginning of a sentence leading to a wide variety of statements made by individual bank customers expressing their...
