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| Client | Genesis |
| Production | JB5 |
| Advertising Agency | Innocean |
| Creative Director | David Mesfin |
| Art Buyer | Melanie Tongas |
| Producer | John Babor |
| Post Production | TREY |
| Styling | Yael Gitai |
| Hair & Make-up | Lucy Crawford |
| Photographer | He & Me / Yona Heckl & Tom Mennemann |
| PRODUCT EXPERT | Tai Ferrer |
| ACCOUNT DIRECTOR | Marco König |
| ACCOUNT MANAGER | Christine Philips |
HE&ME photographed the campaign for the GENESIS G70 and G80 on commission for Innocean in Los Angeles – marked by a playful approach with colorful accents.
HE&ME on the campaign : “We shot this project with vivid colors on flat surfaces in understated architectural settings. For the Genesis G70, the outfit of the model echoes the finish of the car.
For the Genesis G80, the vehicle is accentuated by the color of the architectural backdrop as...
