Mikkel Jul Hvilshoj Carlsberg Campaign for Denmark

1664 is proud to unveil a refreshed brand identity - photographed by Mikkel Jul HVILSHOJ c/o ANDREA HEBERGER for CARLSBERG

Becoming a lifestyle brand. Legendary French beer brand 1664 from the Kronenbourg brewery, part of Carlsberg since 2008, has just gotten a fresh new look. While the iconic blue bottle remains the same, the packaging now features a more contemporary version of the brand, new styling, and a bold but elegant new bespoke typeface, printed on high-quality matte label paper.

The refreshed brand identity is still undeniably French but is designed to...