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DOP | Tristan Siefert |
Production | Claas Cropp Creative Productions |
Advertising Agency | Scholz&Friends |
Creative Director | Lars Ecker |
Art Director | Thomas Stieber |
Post Production | Jenny Cremer |
Styling | Doreen Regel c/o basics berlin |
Hair & Make-up | Katharina Handel |
Location | Claas Cropp Creative Productions |
Set Design | Peter Klare c/o basics berlin |
Photographer | MARKUS MUELLER |
More and more people are suffering from skin cancer – the IKK CLASSIC campaign raises awareness of proper behavior when exposed to the sun. CCCP was responsible for production, casting, and locations for the campaign, which was photographed and filmed by GoSee Member Markus Mueller for Scholz & Friends.
Without taking a moral high ground in its sun protection campaign, health insurer IKK CLASSIC instead aims to reach viewers through...