Realizing good ideas despite all adversities and making dreams come true – that’s what the brand O2 stands for with its ‘Can Do’ attitude. O2 Telefónica and Serviceplan Bubble have developed a large-scale integrated campaign together. A total of sixteen motifs were created by photographer Dave Hill, which were run in parallel to the brand film with emotional storytelling across all channels. (Director: Salomon Ligthelm, Production: Markenfilm...