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Artist | Sebastian Onufszak / Conception & Design |
Client | BMW Group, Munich, Germany |
Creative Director | Uta Bodenstein, Julia Obermeier, Till Jenninger |
Illustration | Paul Grabowski |
Head of MiniDesign | Oliver Heilmer |
Project Team | Hannes Ziesler, Nicole Prinz, Raphael Jasinski Head of Design Identity: Fabio Olivotti |
Design | Aixsponza, Munich, Germany |
These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illustrations, combining everything into a fantastic artsy, graphical world. Commissioned by Aixsponza, Munich.
Client: BMW Group, Munich, Germany
Head of Mini Design: Oliver Heilmer
Creative Direction: Uta...