SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!