News // 78 News by Steffen Jahn
STEFFEN JAHN presents his series ‘Driven by Dreams’ here on GoSee, created for the fine art classic car dealership Carola Daimler in Stuttgart. He tells us it was about bringing back a blast from the past.
“Owning and driving a classic car is not only about the machine itself and the thrilling engine sound, the gentle scent of leather upholstery, and the subtle touch of wood from the dashboard. Its like taking a trip down memory lane and immersing oneself in the world of international travel in turboprop planes, the smoky sound of jazz in a nightclub… not to mention the epic fox hunt on the estate of the late Lord Fiddlehasketchew.
The fascination with these exquisite automobiles comes not only from the cars themselves but just as much from the era in which they were built – a time they can take us back to when we drive them. ‘Driven by Dreams’ is about reliving these very emotions – and such moments from the past – again in our day and age.
We photographed the cars, parked door to door at the dealership in Stuttgart. To create high-quality images (shot with a Phase One XF IQ 4 150MP camera) that look like they were shot in the studio, we used segmented flash technology, which delivers stunning light quality even in the smallest parts of the car while preventing reflections from other vehicles.
To get psyched up for the project, we delved into the world of Dashiell Hammett, the Rat Pack, listened to Coleman Hawkins, and drank a Dirty Martini or two. The original images of the car were photographed with a Phase One XF IQ 4 150MP camera connected to Capture One and Profoto flashes. My partner in crime, Tom Stein, created the backgrounds with AI, and everything was finally combined with lots of love and meticulous care in Photoshop.”
Carola Daimler in Stuttgart is known for its exclusive selection of classic cars. In addition, Carola Daimler regularly hosts events and exhibitions that attract classic car aficionados. An exquisite showroom, paired with expertise, makes the car dealership a popular destination for collectors and enthusiasts alike.
15.10.2024
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STEFFEN JAHN reenacted the first drive of a Porsche in America with the PORSCHE 356 – the first production model built by Porsche back in 1948. After landing in the port of Brooklyn and going ashore, it made its way over the Queensboro Bridge to Manhattan, directly to the former showroom of Max Hoffman.
The Queensboro Bridge, officially the Ed Koch Queensboro Bridge since April 2011 and often endearingly referred to as the 59th Street Bridge by locals, is a cantilever truss bridge over the East River in New York City. It connects the Upper East Side between 59th Street and 60th Street in the borough of Manhattan with the Queens Boulevard in Long Island City in Queens, passing over Roosevelt Island.
A native of Austria, Max Hoffman arrived on the East Coast of the United States as an immigrant in 1941. In 1947, he opened his showroom on Park Avenue in New York, where he began importing and selling European automobile brands, including Porsche.
To make the Porsche 356 more popular, Hoffman successfully competed in car races with the sports car. In the mid-1950s, he sold one third of the vehicles produced by Porsche in the US alone. He used his influence to launch the 356 Speedster model on the American market and is also attributed with convincing Ferry Porsche to adopt the emblem still in use today as the Porsche logo.
Following his death in 1981, his widow Marion O. Hoffman incorporated the Maximilian E. und Marion O. Hoffman Foundation Inc. in 1982 in accordance with his last will and testament. Based in West Hartford, Connecticut, the foundation grants scholarships to students in academic programs including education, medicine, religion and the arts. It holds assets worth approximately $65 million.
The spread was created for Porsche AG and the agency C3, Stuttgart, with Creative Director Patrick Amor and copywriter Elmar Brümmer. Post production was in the hands of Tom Stein from 617 digital.
GoSee : steffenjahn.com
22.02.2024
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The Mini Urbanaut is a self-driving living room, a mobile home office, and an urban glamping cabin for micro adventures. It looks great whatever you use it for – and, of course, it’s all-electric! STEFFEN JAHN staged the concept car with sporty flair. Post production was taken care of by Tom Stein / 617digital.
With the presentation of the virtual vision vehicle MINI Vision Urbanaut in November 2020, the MINI brand already revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is set to unveil a physical model of the vehicle which will allow audiences to experience the spatial concept and sustainable materials at work.
The exterior and interior of the vehicle change to reflect the MINI moment at hand and thus give the on-board experience the best possible stage and spatial environment. Fragrance, sound and ambient lighting continue to enrich the baseline mood initiated by the chosen MINI moment.
GoSee : steffenjahn.com
26.09.2023
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