Jean Bérard Studio

Photographer

Jean Bérard

Advertising · Liquids · Fashion
Paris, Mexico City
 
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blog FALLEN SERIE by JEAN BÉRARD

With Fallen, Jean strives to reproduce one of the contemporary art processes that consists in decontextualize everyday objects to re-contextualize them as part of the artistic rendering, voiding them from function and meaning to transform them into objects or images of aesthetic contemplation. In search of an almost absolute realism, such objects become part of something no less than fiction. The detailed description of these objects, existing in almost normal but induced situations, provides for images that suspend reality and create fantasy by means of their perfection. This suspension makes it possible for the object, as an everyday object deprived of intrinsic beauty, to seem beautiful on such a paralyzed fall, showing grace and charm as they move within the photographic space. With this series – a work in progress – Bérard attempts a visual, almost philosophical exploration of everyday elements: containers with various liquids, completely isolated from their context and...

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