Just get in and go: for his latest personal project, LA-based photographer & director Jeff Ludes took a Rivian R1S in a beautiful shade of green and headed into the mountains with a small crew. The destination was a picturesque campsite – with a few highly photogenic stops along the way.

The result is an effortless mix of transportation and lifestyle photography. Rather than staging the car as a classic hero against an epic landscape, Jeff tells a small roadtrip story: a stop at a local store, a car wash, a hammock, an improvised camp and moments spent taking in the scenery. The Rivian becomes a natural companion along the way – and that’s precisely what gives the series its charm.

Cinematic imagery, natural light and casually captured moments create the feeling of a perfect weekend somewhere between Los Angeles and the mountains. You immediately want to jump in, close the doors and come along for the ride.

The all-electric Rivian R1S is a perfect fit for the story. Designed to move... more