With “There when it matters,” Sparda Bank launches a new brand campaign, bringing together all eleven regional Sparda banks under one unified appearance. Developed by Grabarz XCT, the campaign focuses on proximity, reliability, and a humorous take on the defining moments in life.

Alongside the film production, Anne Moldenhauer captured the campaign on set, translating the scenes into an authentic visual language. Her motifs pick up on the narrative moments of the films and condense them into striking key visuals.