News // 15 News by Jenny Cremer
Markus Mueller photographed new imagery for the 2024/2025 Formula 1 season for Sauber Motorsport AG and the Stake F1 Team KICK Sauber.
Alongside marketing motifs shot in the studio, Markus Mueller had the great pleasure of attending the shakedown sessions and filming day in Barcelona – where he captured this important day of preliminary checkups at the circuit with his camera. Responsible for concept and execution was the agency Family AG from Switzerland.
In lead roles alongside the vehicle are naturally the two drivers, Valtteri Bottas and Zhou Guanyu. Since 2022, the Finnish native Valtteri Bottas and Chinese national Zhou Guanyu have been driving for the Sauber team.
Valtteri Viktor Bottas is a Finnish race car driver. He won the Formula 3 Masters twice, in 2009 and 2010, and won the GP3 Series in 2011. Since 2013, he has been driving for Formula 1, in which he has competed since the 2022 season for Alfa Romeo Racing as well as Sauber.
The Chinese race car driver Zhou Guanyu has been competing in Formula 1 since 2022, having previously driven in the FIA Formula 2 Championship since 2019.
Sauber Motorsport AG is a Swiss automobile racing team, headquartered in Hinwil in the Zürcher Oberland region, which competed from 1982 through 1991 in Group C of the FIA World Sports Car Championship and is now competing in Formula 1. In 2024, the team went to Audi AG and will compete under the name Stake F1 Team Kick Sauber. From the 2026 season, Sauber will be competing as the Audi factory team with Red-Bull Sporting Director Jonathan Wheatley as its future team principle.
10.09.2024
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Dejan & Per c/o SEVERIN WENDELER photographed with talent @thetreytaylor wearing @hoka in the streets of LA.
25.06.2024
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Portrait & transportation photographer Anke Luckmann had the honor of accompanying three famous Formula E pilots behind the scenes during her campaign shoot – for which Lucas de Grassi, Pascal Wehrlein and António Félix da Costa granted Anke a glimpse at their technical prowess. The result is a series of 15 candid, authentic moments amid the highly focused, intensive preparation for the race.
Anke’s intuition, honed through years of experience, enabled her, upon aptly assessing the situation, to capture these moments up-close among the busy engineers of the TAG Heuer Porsche Team. Four campaign motifs can now be seen exclusively at Formula E races – and here on GoSee, we have the previously unreleased series from the pits.
For a decade now, JULIUS BAER has been committed to e-mobility : “The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. Considering the impact that our actions today will have on the next generation is central to both organizations. By partnering with Formula E, as well as the TAG HEUER Porsche Formula E Team, we want to support the transition towards electric mobility as a viable and sustainable alternative to existing technologies.”
Client: Julius Baer / Formula E
Agency: ZUM GOLDENEN HIRSCHEN
Creative Team: Dirk Weiskopf / Christian Mai
Art Buying/ Producer: Anke Laudien
Production: Falca
Post Production: Jenny Cremer
Testimonials: Lucas Di Grassi
Pascal Wehrlein - TAG Heuer Porsche Formula E
António Félix da Costa - TAG Heuer Porsche Formula E
13.05.2024
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