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Halloween may be over, but the streets of Canada are still a scary sight: tired people who look like Zombies everywhere. The resemblance is downright spooky, especially if the morning coffee they had isn’t from TIM HORTONS. The spine-chilling campaign was created by Ale BURSET c/o JSR AGENCY in cooperation with GUT Toronto.
“With ‘No More Zombies’, we’re alluding to that groggy, zombie-esque vibe we’ve all felt, not just the morning after Halloween, but any day without our Tims coffee,” says Heather MacLeod, Director of Marketing at Tim Hortons. “Halloween is great, but walking around like a zombie all year round? That’s no fun. It’s time for Tims.”
Tim Hortons Inc. is a Canadian fast-food restaurant chain. Originally specialized in coffee and donuts, the franchise named after its founder, hockey player Tim Horton, has had an expanded assortment including snacks, sandwiches and other fast-food items since the 1990s.
Credits GUT :
Juan Javier Peña – North America CCO & Partner