LEVI’S presents German Pop & R‘n’B singer Alicia Awa as the newest brand ambassador in celebration of the 150 birthday of the iconic 501, the legendary blue jeans with which it all began. The video was shot by director Tereza MUNDILOVA with styling by Kamilla RICHTER, both c/o SHOTVIEW.

“Alicia embodies the strong free spirit for which the 501 stands. With her keen sense for style, inspired by her musical heroes of the 90s, she creates casual and chic denim looks,” LEVI'S on the cooperation.

Director / Photographer: Tereza Mundilova
Executive Producer: Ronja Prinz
DOP: Tobias Blickle
Production: STUDIO 11:40
NoHype - Mgmt: Ramona Schulte, Klara Niemeyer
Levi’s: Heather Turnbull, Maxime Fumaneri, Temar Biratu
Bam Works: Lena Votteler, Mia Ullrich, Vivien Chanda
Producer: Pia Domkowski
Production Coordinator: Franni König
Production Assistants: Sophie-Therese Smoor, Sidney Lubwa
Production Support: Anastasia Basina
1st AD: Sasha Gordiash
1st AC: Leon Frind
2nd AC / DIT: Dung Ngyuen
Gaffer: Avner Eisenstein
Pult Operator: Sasha Seeger
Spark: Nina Reichmann
Photo Assistant: Konstantin Walther
Digi Operator: Chris Puttins

Stylist: Kamilla Richter
Styling Assistant: Sophie Bohrmeier
Hair & Makeup Artist: Rim Zemuye
Hair & Makeup Assistant: Leonard Stern

Props Master: Nora Veismann
Sound Operator: Azadeh Zandieh
Catering: Lucy’s & Twofingers

Hero Edit: Moritz Giesl / S EC
Asset Edit & Online: Sven Münstermann
Colors: Ben Packer / S EC
Sound Design: Luka Seifert
02.08.2023 show complete article

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