KENT & CO PRODUCTIONS produces a campaign for the launch of DROPSET 3 - the perfect strength training shoe, for ADIDAS Training and U-DOX

KENT & CO PRODUCTIONS delivers high-end productions that bring brands to life. A prime example of which is the new campaign for ADIDAS TRAINING, introducing its latest high-performance Dropset 3 iteration.

Designed specifically for weight-based expercises such as strength training, this shoe offers the stability, breathability, durability, and grip that athletes need to excel in their lifts, sets, and repetitions. With its bright Lucid Pink colorway, the Dropset 3 is not only functional but also a stylish accessory for every workout.

In collaboration with the ADIDAS team, creative agency U-DOX from London as well as a cast of talented athletes, KENT & CO PRODUCTIONS produced a photo shoot in the vibrant city of Cape Town.

CREDITS
Client: adidas Training
Brand Shoot Producer: Frankkey Westlake @frankkeylgw
Global Comms Manager: Arianna Aprile @anacleeeto
Manager Social Media: Nina Bauswein
Digital Marketing Manager: Marie-Claire Dresen
Global Director PR & Social: Michelle Schmitt
Senior Manager Sports Marketing: Constanze Busch

Agency: U-DOX @udoxcreative
Senior Creative Producer: Michael Radford @michael__radford
Account Director: Danielle Kent 

Senior Creative Director: Adam Ball @adamjfball
Account Manager: Eleanor Smith
Creative: Charlotte Morrin
Social Producer: Taryn Knight

Production: Kent and Co Productions @kentandco_prod
Executive Producer: Robert Kent @robbiejkent
Producer: Sue Norton @sue.norton.771

Photographer/Director: Jackie Beale @jacbeale
First AD: Platon Trakoshis @platon_300
DOP: Dillon Buirski @raybrownpro
1st AC: Rory Springthorp @regularrory
Loader: Sophia Hynch @loaderchicken
Gaffer: Grant Forbes
Stills Lighting: Gary Quinn @garey_quinn
Steadicam: Karl Schmidt @greenhausfilms
Stylist: Peter Georgiades @petergeorgiades
Props: Justin Jurd @itsjustinjurd

 
09.10.2024 show complete article

KENT & CO PRODUCTIONS produces the ADIDAS 'Back To School' campaign with photographer Elliott Wilcox for TBWA/Neboko in Cape Town

London-based sports and fashion photographer Elliott Wilcox photographed the ADIDAS ‘Back to School’ campaign on commission for ADIDAS agency TBWA/Neboko. Under the executive of Robert Kent and Sue Norton from KENT & CO PRODUCTIONS, the project was realized against the authentic and picturesque backdrops of Cape Town. We have the result for you here on GoSee.

KENT & CO PRODUCTIONS is synonymous with first-in-class production experiences in South Africa and beyond. Stop by the website for many more projects alongside fascinating locations in South Africa, across the African continent, and the dreamlike islands of the Indian Ocean.

CREDITS
ADIDAS Shoot Producer: Frankkey Westlake @frankkeylgw
AGENCY: TBWA/Neboko @tbwaneboko
Creative Director: Theo Von Aspern @theo.va
PRODUCTION: Kent and Co Productions @kentandco_prod
Executive Producer: Robert Kent @robbiejkent
Producer: Sue Norton @sue.norton.771 
Photographer: Elliott Wilcox @ellwilcox
Photography Assistant: Jared Price
First AD: Craig Brorson @craig.brorson
Digi Tech: Zak Basson @zakbasson
Streaming Technician: Andre Eksteen @andre_eksteen_
Gaffer: Grant Forbes
Stylist: Ardiel Desai @ardiel_desai
Makeup: Andrea Smith @andreasmithhairandmakeup
Hair Stylist: Suaad Jeppie @its_suaadjeppie
Props: Mark Davis @markdavisct
 
01.10.2024 show complete article

KENT & CO PRODUCTIONS produces the DOVE ‘Get Dove or Get Foamo’ campaign with photographer Benjamin Madwick for DROGA5 in Cape Town

The latest DOVE campaign, photographed by Benjamin Madgwick for Droga5, is focused on the natural beauty and diversity of women. For which, KENT & CO was in charge of production in Cape Town.

Women spend an average of a half an hour a week on their facial skin care, but only five minutes on their bodies. Dove would like to tip the scales of this imbalance and encourage women to rethink their body care routine. With the introduction of the new line of serum body washes, dove has set out to change the game. The campaign ‘Get Dove or Get FOAMO’ is aimed at raising awareness about high-end body care – and proving that skin below the neckline deserves just as much care and attention.

“To launch a new Dove body wash into a saturated market, we hit on the beauty industry’s pointed obsession with fear of missing out. ‘Get Dove or Get Foamo’ turns the superficial idea of fomo into a playful nudge to reconsider all the care and attention we give to the skin on our face (and not the skin on the rest of our body) by introducing a premium line of body wash with quality ingredients for facial skin care.” Maria A. Kouninski, Creative Director at DROGA5.

This latest work follows in the footstep’s of Dove’s ‘Real Beauty’ campaign series launched in 2004, celebrating authentic natural beauty and the diversity of all women and their bodies. Madgwick, who is known for his sensitive photographic style, creates an intimate atmosphere through his photographs, bringing the self-confidence and individuality of the women depicted to the fore.

Founded by Producer Robert Kent, this independently-owned company specializes in high-end stills and moving image campaigns for the fashion and advertising industries. Clients and collaborators include leading fashion brands, international creatives and advertising agencies.

CREDITS
Agency: DROGA5 @droga5
Production: Kent and Co Productions @kentandco_prod
Executive Producer: Robert Kent @robbiejkent
Producer: Sue Norton @sue.norton.771
Photographer: Benjamin Madwick @benjaminmadwick @lairdandgoodcompany  
Lighting Tech: Guy Parsonage @guyparsonagephoto
First AD: Jono Craytor
DOP: Meghan Daniels @meghan.daniels
Digi Tech: Roxanne Lindenberg
Gaffer: Duncan Johnson @hajalaakmana499
Movement Coach: Phoenix Deary @phoenixchasem
Stylist: Ardiel Desai @ardiel_desai
Props: Bee Prinsloo-Marshall @set_bae
Makeup: Alice Coloriti @alicecoloriti
Hairstylist: Johanni Nel @johanni_creative
Pacs Stylist: Chris VD Merwe @fxpacs
 
24.09.2024 show complete article