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The first fully electric multi-purpose vehicle (MPV), aka people carrier, from Mercedes-Benz has space for up to eight passengers with an impressively extensive e-mobility concept. PREUSS & PREUSS presents the most elegant form of traveling sustainably in the campaign : the new EQV. To realize visuals, the agency based in Stuttgart and Berlin found the perfect partner in BEN & MARTIN, aka BAM.
With its narrative told in an emotional story, the campaign touches upon the needs of its target groups. The topic of e-mobility was staged with a sustainable and stimulating message to underscore the central idea “Make your move. For the next generation.”
Creation was in the hands of Creative Director Patricia Scheder and AD Maximilian Stengl from PREUSS & PREUSS, with art buying by Ellen Kleinbölting. Also on the team in Barcelona was production partner and GoSee Member FALCA. Styling came from Natalie Schneider, with hair & make-up by Katharina Nitzpon c/o NINA KLEIN, and RECOM was in charge...