News // 351 News by KLAUS STIEGEMEYER
UPDATE-25-BERLIN - May 16, 2025 - TELEGRAPHENAMT - we look forward to seeing you!
Today we're sending you a newsletter preview of the upcoming UPDATE 25. For many of you, the UPDATE SALON is a day packed with conversations, impressions, inspiration,... accompanied by goodies, giveaways, postcards, snacks, and the occasional glass of champagne or coffee.
What seems so easy requires a lot of organization in advance. You have to find a date, secure exhibitors, inspire creatives, and continuously coordinate with the venue. Interviews are conducted, visitors are accredited, exhibitor requests are recorded, and so on... anyone who has ever organized an event knows what we're talking about.
We're all the more pleased by the overwhelming positive feedback, especially in these turbulent and challenging times. Listing all the people and agencies we're looking forward to seeing would be beyond the scope here. That's why we're featuring some examples of visitors and exhibitors in our UPDATE SPECIAL to give you a feel for our favorite event.
We'll see you on May 16th in Berlin! If you'd like to get accredited spontaneously, click on the link.
GoSee : gosee.news/register/update + UPDATE.Salon
24.04.2025
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Anne Moldenhauer was assistant in London in the Big Sky Studios, with the likes of Mert Alas and Marcus Piggott, David Sims, Tim Walker, Solve Sundsbo, etc. After Big Sky she was assisting for Rankin. Anne will now be represented by KLAUS STIEGEMEYER, Hamburg.
Anne was born into a family of photographers in the west of Germany and spent some years assisting and working in London before she moved to Hamburg She draws her inspiration from the so-called "good old days" in a very family-oriented way. She feels still very connected to and inspired by her hometown and loves to be around her grandfather whenever she needs some rest.
Her work focuses on portraits, beauty and stories, which often come from her close surroundings, but also tell of her travels. Clients include : Lufthansa, Stern, Geo Magazin, Brigitte Woman, TUI, LIDL, Avantgarde, About You, ......
24.02.2025
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REWE Bonus is the name of the benefits program for customers in the REWE app. Participating customers simply scan the REWE app at the checkout... in euros! The campaign around testimonial Bo was photographed by Katharina BOHM c/o KLAUS STIEGEMEIER for REWE.
Since December 29, REWE customers have been able to use the new REWE Bonus benefits program in the REWE app - and thus collect credit amounts directly in euros in the REWE app. This new euro mechanism is so far unique in the German food retail sector. For this purpose, REWE created a new brand within the REWE world together with the program name REWE Bonus - including the character "Bo", who appears in a clay look and with a colorful design. His home is the smartphone, or more precisely the REWE app.
As a result, Bo simply knows everything about REWE Bonus, good deals and more dough for everyone. Bo does not keep his knowledge to himself, but always shows customers the advantages of REWE Bonus and how they can collect euros in a friendly and humorous way.
Rewe is supporting the launch of its in-house bonus system, which is replacing Payback, with massive advertising investment, including a prime-time TV roadblock on almost all major private TV channels on the launch day. There will also be full national occupancy of classic and digital outdoor advertising (large-format, CLPs DOOH) in January and a national print mailing with a circulation of 27 million on January 4, 2025. Advertisements in high-circulation daily newspapers and high-reach online media are also part of the campaign. Celebrities such as footballers Thomas Müller and Jamal Musiala are also explaining the advantages of REWE Bonus on various social media channels.
The team responsible for the campaign was REWE Markt GmbH, Cologne with Elke Wilgmann, Managing Director of REWE Marketing. Creative Hub (REWE Marketing and Saatchi & Saatchi) is responsible for the creation, and film production was done by Tempomedia with director Simon Willows. Stills by Katharina BOHM c/o KLAUS STIEGEMEIER.
Meet KLAUS STIEGEMEIER as an exhibitor at UPDATE-25-BERLIN: May 16, 2025, Telegraphenamt, Berlin-Mitte.
GoSee : UPDATE.Salon
05.02.2025
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