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featured by SRZ creative management : CROSS JEANS F/W 2023 ‘Street & Nature’ campaign – photographed by Svenja BLOBEL c/o SRZ CREATIVE MANAGEMENT

CROSS JEANS was founded in Germany in the early 1990s and stands for classic denim, trendy cuts, clever washes and creative vintage fashion.

Svenja BOBEL c/o SRZ CREATIVE MANAGEMENT realized the latest CROSS JEANS Fall/Winter 2023 campaign.

With tradition, vision, zeitgeist and denim expertise, Cross Jeans stands for innovation and the finest quality. More than 3,200 points of sale, 30 mono-brand stores in Europe and strong wholesale partners help spread the brand’s ‘Denim For Life’ philosophy day after day. The fashion from CROSS JEANS, founded in 1995 in Berlin by Ersin Binicioglu, has been manufactured since the very beginning in Turkey, from where the fabrics are also sourced and further processed until the clothing is ultimately available in stores and online around the clock seven days a week.

Creative production was in the hands of SRZ with AD Sonja Riemann, set design came from photographer with Nici Theuerkauf, and the DOP on set was Bastian Kempf. Hair & makeup by GABRIELLE c/o BASICS BERLIN, with styling support from Tanja Rose. Among the talent booked were Krystyna Ziolek c/o VIVA MODELS as well as Sharda Moira Johnn and Goncalo Pinto.

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12.12.2023 show complete article


featured by Patrick Schwalb : ‘Curated Outfits of Discerning Taste’ – PATRICK SCHWALB photographs in Berlin for MEY & EDLICH

Fashion photographer PATRICK SCHWALB staged the latest menswear for his client MEY & EDLICH on location in Berlin.

German men’s fashion label MEY & EDLICH, founded in 1870 in Leipzig and originally specialized in laundering fabrics, has been a part of the Walbusch Group since 2004 and stands for durable quality with stylish sustainable designs. MEY & EDLICH offers a curated assortment in which each piece of clothing has its own story to tell. Mey & Edlich began, by the way, as the first German mail-order company – long before the internet had even been thought of.

Following the relaunch of the brand, Walbusch has been offering high-quality business- and leisurewear, above all for younger customers, under the name of Mey & Edlich since 2007. The new mail-order company is headquartered once again on Ernst-Mey-Straße 1a – a street named after the founder as early as October 1888 – in the building purchased by Ernst Mey in 1885 but not used by the company itself from 1953 to 2006. Business, from purchasing and sales, to the call center and management, is conducted completely from Solingen, the distribution center of Walbusch.

Standing in front of the camera of Patrick Schwalb was male model Clayton Pyle. Creative Director on set was Torsten Gatterdam, Naja Freund took care of styling, and Dirk Neuhofer was responsible for grooming. Production was in the hands of Shelter, Berlin.

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06.01.2023 show complete article