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Olivier SCHAWALDER c/o LES ARTISTS by Josef Stockinger was in charge of hairstyling for the latest LANVIN campaign with model Tanya Churbanova, who was photographed by Paris-based fashion photographer Theo de Gueltzl (styling: Ludivine Poiblanc).
The focus of the campaign is on one of the company’s most popular iconic classics – the LANVIN ballerina flat. The shoes were made so popular in the 2000s by the meanwhile deceased Alber Elbaz and are experiencing a revival with an optimized design and special campaign.
Inspiration struck when Lanvin’s then creative director Alber Elbaz was preparing his debut show for the French fashion house in 2002. “I was doing the fittings; there were so many pins on the floor, and I wanted to protect the feet of the model, so I bought ballerinas,” the designer told WWD in a 2014 interview, adding that “in the end, it was just about protection and nothing else.”
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