Choosen Category: CREATIVES TO WATCH

WARSAW CALLING - Analog Digital × The Reel Friends Bring Polish Directing Talent to the DACH Market

New Voices From Poland! Poland’s film scene has long had much more to offer than attractive production conditions. Through a new collaboration, Analog Digital and The Reel Friends are bringing some of the country’s most exciting directorial voices to the DACH market and beyond.

Warsaw-based production company Analog Digital is bringing The Reel Friends’ (TRF) directors’ roster to clients across Germany, Austria and Switzerland. Founded by Milena Gronau-Kozyra and Karola Kowalczyk, TRF is a management and representation agency for directors and DPs. The roster includes talents such as Grajper, Simon Pawlik and Julia Rogowska.

“We are delighted to partner with our longtime friends at TRF to bring this incredible directors’ roster to our client base and beyond,” Tomasz Żmigrodzki, Co-Founder and Executive Producer of Analog Digital, tells GoSee. “We've always admired Milena and Karola's...

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Wednesday, August 26

SIISTER.AI – Why “Creative Memory” Could Become the Creative Industry’s Competitive Advantage. Brivaelle Capitaine in the GoSee Interview

What actually remains exclusive to a creative organisation in the age of AI? Not necessarily the next image, film or campaign – but the knowledge, decisions and creative DNA from which all of these emerge. This is precisely where SIISTER.AI positions itself: as the Intelligence Layer Behind Global Brand Production.

Founded by Brivaelle Capitaine, founder and Managing Director of One Hundred Berlin, the new EU-based company is developing what it calls an “AI-native Operating System for the Creative Industry”, centred around an intriguing concept: Creative Memory. While foundation models...

 

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Tuesday, August 18

Roy Kahmann – A Hungry Eye for What’s Next: Fresh Eyes 2026, Hungry Eye Gallery & the Upcoming Hungry Eye Fair Amsterdam

Some people look at photography. Roy Kahmann looks for photographers.

For more than two decades, the Amsterdam-based publisher, curator, collector, and gallerist Roy Kahmannhas made discovering and nurturing photographic talent the beating heart of his work. What began with Kahmann Gallery and GUP Magazine has evolved into the comprehensive Hungry Eye ecosystem, uniting publishing, exhibitions, artist representation, and an empowering platform for the next generation of image-makers.

One of its cornerstone initiatives is FRESH EYES. Launched in 2012 as GUP NEW TALENTS and changed into Fresh...

 

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'Keep on Pushing' - how to say goodbye to Porsche after ten years. Ralf Heuel, CCO & Partner at Grabarz & Partner, in a GoSee interview

For ten years, Grabarz & Partner served as Porsche’s international lead agency. In early August, that collaboration came to an end, with the international creative account moving to Serviceplan. Instead of issuing a conventional farewell statement, the Hamburg-based agency responded with what it does best: an idea.

“KEEP ON PUSHING, PORSCHE AND SERVICEPLAN. SERIOUSLY.”

That was all it took. One visual, one line – and a farewell that clearly struck a chord across the industry.

According to Grabarz & Partner, the post generated around 2,000 reactions, more than 230 comments and over 270 reposts and shares across LinkedIn, Instagram and Facebook within just a few days – both in Germany and internationally. Among those reacting were nearly 100 Porsche employees from around the world, including Executive Board level, as well as senior figures from many of the industry’s leading agencies and...

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Thursday, August 6

ramp x BMW road.stories: Wladimir Kaminer meets artist and designer Hanna Schönwald

A road trip through Hamburg becomes a dialogue between two creative disciplines: For the "road.stories by BMW Drivers Club x ramp" series, bestselling author and BMW Drivers Club champion Wladimir Kaminer visited designer and artist Hanna Schönwald.

Hanna Schönwald is a German industrial designer, artist, and creative based in Hamburg, known primarily for her striking fusion of automotive culture and minimalist art.

Thanks to her growing online reach on platforms like Instagram and TikTok, she has successfully established herself as a leading figure in the modern, female automotive scene....

 

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Tuesday, August 4

Actress Roxane Duran plays the role of Buhlschaft – photographer Wolfgang Zac visits her at the world-famous Salzburg Festival

The French-Austrian actress Roxane Duran made her debut on the big stage in 2009 with her role in Michael Haneke's award-winning film drama 'The White Ribbon – A German Children's Story'.

At the Salzburg Festival, she recently made her debut in the prestigious role of Buhlschaft in the traditional open-air play 'Jedermann' alongside Philipp Hochmair.

Photographer Wolfgang Zac visited the actress in Salzburg for the occasion – we're showing you the resulting portrait here on gosee.news.

The role of Buhlschaft at the Salzburg Festival is considered the most coveted and prestigious in the...

 

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'Time Lord' - James Harvey-Kelly photographed the celebrity-studded high-end watch editorial for HTSI magazine in London

The exclusive watch spread, titled 'Time Lord,' was photographed by James Harvey-Kelly for the FT HTSI Magazine (How To Spend It) issue, featuring top male model Max Knott. It's packed with the who's who of London's creative scene.

The editorial, styled by Jo Levin, highlights the diversity of watch enthusiasts, combining luxury timepieces with minimalist, elegant looks.

One of the main characters is Nick Foulkes (full name Nicholas Foulkes). He plays a central role in the photo shoot: he's the author and watch expert who wrote the accompanying cover story for this HTSI special. In his article, he describes the watch enthusiast community as "disparate." This is precisely why the shoot brought together this colorful mix of models, designers, chefs (like Jackson Boxer), and club owners in front of the camera.

He is considered one of the world's leading experts on horology (watchmaking),...

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Friday, July 17

Studio Visit: Per Appelgren - we talk to the photographer about his Casablanca Pre-Fall 2026 campaign, virtual production and cinematic storytelling

Bold. Surreal. Expressive. – German-Swedish photographer Per Appelgren effortlessly walks the fine line between high-end commercial photography and progressive editorial work. From his studio, he directs international productions that are above all else: modern, emotional, and visually attuned to the fleeting spirit of our times. His signature style captivates with its rich color palette, clever camera angles, and visual storytelling that celebrates individuality and diversity.

gosee.news presents: 'Studio Visit: Per Appelgren'

Per, Casablanca’s new Pre-Fall 2026 campaign exists somewhere...

 

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Tuesday, July 14

Annie Leibovitz portrays fashion designer Michael Rider, currently AD Celine, for VOGUE

American fashion designer Michael Rider is the current Artistic Director of the French fashion house Celine. He took over the creative direction in early 2025, succeeding Hedi Slimane.

Annie Leibovitz profiled the designer for Vogue at Celine's historic headquarters in Paris.

Michael Rider is considered one of the most influential creative minds in contemporary, understated luxury fashion. At Celine, he is responsible for the entire creative direction, from womenswear and menswear to haute couture and accessories.

His career is closely intertwined with Celine's DNA: Before his appointment as...

 

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Creative.Comeback: Eva Stetefeld takes over creative leadership at Jung von Matt Neckar

A major personnel coup in Stuttgart: The multi-award-winning top creative Eva Stetefeld is returning to her roots and will assume the position of Managing Creative Director at Jung von Matt Neckar on September 1st.

Together with Dirk Hibbeler and Tim Bögelein, she will strategically and creatively develop the Stuttgart office. One of her key responsibilities will also be the creative direction of the newly integrated B2B specialist unit, JvM Industry.

For Eva Stetefeld, this move marks a return to the agency group where she enjoyed considerable success in Hamburg from 2011 to 2019. During this time, she shaped award-winning campaigns for renowned clients such as Sixt, Zalando, and Beiersdorf. Among her most famous works is the internationally acclaimed "BVG Ticket Shoe" for the Berlin public transport company.

Most recently, Eva Stetefeld served as Managing Partner and Executive...

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Saturday, July 11

Creative Director Sarah Schwarz on Brand Leadership, Design Systems and Weleda's Digital Transformation

Sarah Schwarz is one of those creative leaders who not only design brands but rethink them strategically. Following positions at MEIRÉ, THJNK, PEEK & CLOPPENBURG Düsseldorf and, most recently, as Global Creative Director Digital at WELEDA, she now advises companies through her own studio on brand development, digital design systems and transformation processes. In this GoSee interview, she talks about the Weleda rebrand, consistent brand management, design systems, and why creativity today is ultimately about creating clarity.

To begin, Sarah Schwarz shares a brief introduction to her...

 

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Wednesday, July 1

Geert De Taeye : Jägermeister Manifest campaign & Belgian Photographer of the Year 2026

As of now, the agency SEVERIN WENDELER represents advertising photographer Geert De Taeye. The Belgian creative moves effortlessly across genres, working in advertising, portrait, landscape, and staged imagery with references to painting and film. This versatility defines his style – subtle, thoughtful, and driven by a refined sense of atmosphere.

To introduce his work, we’re featuring his campaign for Jägermeister Manifest, which captures the feeling of truly special moments: “I had the privilege to work on the Jägermeister print campaign featuring their new product, Manifest. A high-end...

 

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Real stories, real moments: photography that goes beyond the image. Katharina Bohm in an interview on GoSee

Berlin-based photographer Katharina Bohm c/o Klaus Stiegemeyer understands photography not simply as image-making, but as a way to access people and their stories. Her work moves between lifestyle, food and portrait photography – shaped by a documentary eye that creates intimacy and makes atmosphere tangible.

Equally distinctive is the way she presents her projects. On her website, she takes the viewer behind the scenes, describing processes, situations and encounters – from complex productions to quiet moments on set. The result is not only images, but stories you can follow and relate to.

Whether shooting campaigns for clients such as Rewe, Bauhaus or Neff, or working on personal projects while traveling, Katharina Bohm combines authenticity with a strong understanding of production and teamwork. This connection between a documentary approach and commercial execution defines her...

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Monday, June 29

The photography agency JULIA WALDMANN presents its latest addition: photographer Sebastian König, Berlin

Sebastian König is a German photographer whose work spans portrait, documentary, and contemporary photography.

His visual language blends authentic observation with atmosphere, memory, and abstraction, creating an evocative, cinematic aesthetic.

His work explores themes such as transience, belonging, and personal narratives, often focusing on quiet moments, human connections, and the relationship between people and place.

He deliberately blurs the boundaries between pure fashion editorial, fine art, and documentary-style imagery. Eschewing rigid posing, he favors dynamic group compositions,...

 

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Tuesday, June 23

🖤Humanity Matters - Severin Wendeler Creative Lab now represents photographer Di Wei, Berlin & Shanghai

Severin Wendeler Creative Lab welcomes multidisciplinary photographer Di Wei to its international artist roster. Living and working between Shanghai and Berlin, Di Wei's practice sits at the intersection of fashion, lifestyle and sports photography. She is known for her poetic, cinematic approach, blending the cultural heritage of China's ethnic minorities with contemporary visual narratives.

Her work is characterized by a natural sense of movement, dynamic energy and a fresh perspective on sport, performance and modern lifestyles. Whether shooting international fashion productions or...

 

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